Brute Force Seo Peter Drew…. umphozqz
Notice: This Website takes advantage of web standards that your browser may be
unable to support. This site may not display in the way it was intended in some
browsers. However the page content should still be perfectly viewable in any internet
capable device.
Bases del posicionamiento SEO en mapas de Google Local
Si nos fijamos en los resultados de los rankings locales cuando realizamos alguna búsqueda en Google, en muchos casos encontraremos empresas cuyas páginas web no están optimizadas o incluso están desarrolladas totalmente en Flash.
Y es que los factores básicos para aparecer bien p …
Search Marketing Services
- Search
Engine Marketing UK – Simply Clicks creates integrated search engine
marketing campaigns using organic search and pay per click advertising. - Search Engine Optimisation – SEO services to improve the flow of customers using organic search.
- Pay Per Click Advertising – Paid search and sponsored links management.
- SEO Training – Learn the methods that will see your website generate extra business.
- Travel SEO – Simply Clicks SEO for travel.
- UK Search Engine Marketing Blog – Comment on developments in the search engine marketing business.
- Integrated Marketing Specialist – vSente Europe – Integrated Marketing Specialist.
Travel Related Marketing Clients
- Hotels in Galway – The Glenlo Abbey Hotel, Galway, Ireland.
- Canterbury Hotels – The Falstaff Hotel, Canterbury, Kent.
- Holidays in Tuscany – Le Casacce a unique holiday property in Northern Italy.
- Kent Diving School – C-Life, a Kent based scuba diving school.
- Spanish Villa Rental – A privately owned Andalucian villa with pool 50 minutes drive from Malaga.
- Fulfilment services – DMC Distribution. A Manchester based fulfilment house.
- Motorola Two Way Radios – UK's leading radio hire operation.
- Beds – Beds on Legs, online bed retailers.
- Vehicle tracking system – Fleet management from Foretrack.
- Promotional Pens – The Printed Pen Site.
- Promotional bags – Bags and other items for conferences.
- Lead generation services – Prospect Ally telemarketing.
- Promotional Gifts – Business Gifts Online.
- Home Security Systems – Eye Spy Security. Holiday home security.
- Wholesale Sushi – The Sushi Chef – London based Sushi wholesaler.
- Promotional Services – Plastic manufacturers based in south London.
Travel Marketing Resources
- EyeforTravel – Travel distribution news, events and analysis.
- TravelMole – Online travel news and discussion.
- Travel Weekly – UK Travel Industry's leading weekly newspaper.
- E-Tid – Online travel news service.
- Italian Holidays Blog – A blog about the Tuscany region.
- Better Villas – Holiday Villas to Rent – A site with a range of villas.
- Discount Travel – A discount travel directory.
- Tenerife Information – A guide to Tenerife including hotels and accommodation, things to do and bars and restaurants.
- Tenerife Property – Home Tenerife have a wide selection of properties for sale in Tenerife, including apartments, villas, town houses and commercial premises.
- Holiday Villas in Tenerife – Luxury villas and apartments for holiday rental in Golf Del Sur, Amarilla, Palm Mar, Los Cristianos and Las Americas.
- Property in Tenerife – An extensive database of Tenerife property including new developments and investment opportunities.
- Ashford Beer Festival – Real ale and music festival.
- UK Branding Blog – Comment on developments in the branding and marketing business.
- Shares, loans, investments – Comment on financial news.
© Digg Inc. 2009
— Content created and posted by Digg users is dedicated to the public domain | Terms of Use Updated | Privacy Policy
DIGG, DIGG IT, DUGG, DIGG THIS, Digg graphics, logos, designs, page headers, button icons, scripts, and other service names are the trademarks of Digg Inc.
EasySEOScripts.com offers the largest collection on the web of SEO scripts and services – and now you can offer the same set to YOUR site visitors!
We have cleaned up our original script packages, given them a new design template, optimized the on-page text and URLs with mod_rewrite, and added another THIRTY (30) NEW scripts to create the just-released EasySEOScripts.com 90-SEO SCRIPT ULTIMATE PACKAGE!
<a href="http://www.easyseoscripts.com/ultimate/” target=”_blank”>Click HERE to CHECK IT OUT >>
Nowhere else on the web is this package available – and nowhere else are all of these tools available in one place!
For a limited time, get the DISCOUNTED PRICE of just $199.00 for this AMAZING package – a 20% savings from our release price of $249.00!
<a href="http://www.easyseoscripts.com/discount.htm” target=”_blank”>Click HERE to PURCHASE the 90-SEO SCRIPT ULTIMATE PACKAGE >>
All of our SEO scripts are programmed in PHP and are known to work in the following browsers:
1. Google Chrome
2. Mozilla Firefox (2.x and above)
3. Internet Explorer (7 and above)
The Ultimate Package requires PHP 5.X.X, the GD library (installed with PHP), and the TrueType library. Select scripts require a MySQL database and mod_rewrite.
Please note that there is NO ENCODING on our scripts, so you may edit them as you please! The design is in a SINGLE FILE for easy editing – you can re-template the package with ease.
The price listed above includes free updates (when released) and installation support.
Interested in resale rights? Please contact us for details about our resale packages. The package listed here is for PERSONAL USAGE rights only (you may only use this on a single website which YOU own).
The 90-SEO SCRIPT ULTIMATE PACKAGE comes with the following scripts:
Website Rank Checkers
<a href="http://www.easyseoscripts.com/ultimate/fake_rank_checker-seo-script.htm” target=”_blank”>Fake Rank Checker
<a href="http://www.easyseoscripts.com/ultimate/alexa-seo-script.htm” target=”_blank”>Alexa Rank Checker
<a href="http://www.easyseoscripts.com/ultimate/multiple_keyword_se_position-seo-script.htm” target=”_blank”>Multiple Keyword SE Position Checker
<a href="http://www.easyseoscripts.com/ultimate/multiple_website_se_position-seo-script.htm” target=”_blank”>Multiple SE Position Checker
<a href="http://www.easyseoscripts.com/ultimate/multi_rank_checker-seo-script.htm” target=”_blank”>Multi-Rank Checker
<a href="http://www.easyseoscripts.com/ultimate/searchengine_position-seo-script.htm” target=”_blank”>Search Engine Position Checker
<a href="http://www.easyseoscripts.com/ultimate/pagerank-seo-script.htm” target=”_blank”>Site Rank Checker
<a href="http://www.easyseoscripts.com/ultimate/multiple-pageheat-checker-seo-script.htm” target=”_blank”>Multiple PageHeat Checker
<a href="http://www.easyseoscripts.com/ultimate/multiple-fake-pagerank-checker-seo-script.htm” target=”_blank”>Multiple Fake PageRank Checker
<a href="http://www.easyseoscripts.com/ultimate/multiple-compete-rank-checker-seo-script.htm” target=”_blank”>Multiple Compete Rank Checker
<a href="http://www.easyseoscripts.com/ultimate/multiple-compete-statistics-checker-seo-script.htm” target=”_blank”>Multiple Compete Statistics Checker
Source Code SEO Tools
<a href="http://www.easyseoscripts.com/ultimate/source-seo-script.htm” target=”_blank”>Source Code Viewer
<a href="http://www.easyseoscripts.com/ultimate/md5-seo-script.htm” target=”_blank”>MD5 Encrypter
<a href="http://www.easyseoscripts.com/ultimate/encrypter-seo-script.htm” target=”_blank”>HTML Encrypter
<a href="http://www.easyseoscripts.com/ultimate/optimizer-seo-script.htm” target=”_blank”>HTML Optimizer
<a href="http://www.easyseoscripts.com/ultimate/speed-seo-script.htm” target=”_blank”>Website Speed Test
<a href="http://www.easyseoscripts.com/ultimate/sitemap-seo-script.htm” target=”_blank”>Single-Level Sitemap Creator
<a href="http://www.easyseoscripts.com/ultimate/htaccess_url_rewrite-seo-script.htm” target=”_blank”>.htaccess URL Rewrite Tool
Header/Tag SEO Tools
<a href="http://www.easyseoscripts.com/ultimate/headers-seo-script.htm” target=”_blank”>HTTP Header Extractor
<a href="http://www.easyseoscripts.com/ultimate/view-http-headers-seo-script.htm” target=”_blank”>HTTP Header Viewer
<a href="http://www.easyseoscripts.com/ultimate/metatags-seo-script.htm” target=”_blank”>Meta Tag Extractor
<a href="http://www.easyseoscripts.com/ultimate/meta-gen-seo-script.htm” target=”_blank”>Meta Tag Generator
Search Preview SEO Tools
<a href="http://www.easyseoscripts.com/ultimate/searchengine-saturation-seo-script.htm” target=”_blank”>Search Engine Saturation Checker
<a href="http://www.easyseoscripts.com/ultimate/spiderview-seo-script.htm” target=”_blank”>Spider Viewer
<a href="http://www.easyseoscripts.com/ultimate/spider-seo-script.htm” target=”_blank”>Spider Viewer (Keyword)
<a href="http://www.easyseoscripts.com/ultimate/preview-seo-script.htm” target=”_blank”>Search Engine Listing Preview
<a href="http://www.easyseoscripts.com/ultimate/resolution-seo-script.htm” target=”_blank”>Website Resolution Viewer
<a href="http://www.easyseoscripts.com/ultimate/textwebviewr-seo-script.htm” target=”_blank”>Text Website Viewer
<a href="http://www.easyseoscripts.com/ultimate/google_datacenter_search-seo-script.htm” target=”_blank”>Google Datacenter Search
<a href="http://www.easyseoscripts.com/ultimate/adsense_calculator-seo-script.htm” target=”_blank”>Google AdSense Calculator
<a href="http://www.easyseoscripts.com/ultimate/adsense_preview-seo-script.htm” target=”_blank”>Google AdSense Preview
<a href="http://www.easyseoscripts.com/ultimate/robots-txt-checker-seo-script.htm” target=”_blank”>Robots.txt Viewer
<a href="http://www.easyseoscripts.com/ultimate/bing-indexed-pages-checker-seo-script.htm” target=”_blank”>Bing Indexed Pages Checker
Website Submitters
<a href="http://www.easyseoscripts.com/ultimate/directorySubmitter-seo-script.htm” target=”_blank”>Automated Directory Submitter
<a href="http://www.easyseoscripts.com/ultimate/searchsubmitter-seo-script.htm” target=”_blank”>Automated Search Engine Submitter
IP SEO Tools
<a href="http://www.easyseoscripts.com/ultimate/ip-seo-script.htm” target=”_blank”>Reverse IP Lookup Script
<a href="http://www.easyseoscripts.com/ultimate/ping-seo-script.htm” target=”_blank”>Ping Script
<a href="http://www.easyseoscripts.com/ultimate/iptoloc-seo-script.htm” target=”_blank”>IP Locator (country)
<a href="http://www.easyseoscripts.com/ultimate/scan-seo-script.htm” target=”_blank”>Firewall Scanner
<a href="http://www.easyseoscripts.com/ultimate/revlookup-seo-script.htm” target=”_blank”>Reverse IP Lookup Script (Bing)
<a href="http://www.easyseoscripts.com/ultimate/multiple-ip-address-checker-seo-script.htm” target=”_blank”>Multiple IP Address Checker
<a href="http://www.easyseoscripts.com/ultimate/dns-lookup-seo-script.htm” target=”_blank”>DNS Lookup
<a href="http://www.easyseoscripts.com/ultimate/ip-address-converter-seo-script.htm” target=”_blank”>IP Address to Hex/Decimal Converter
<a href="http://www.easyseoscripts.com/ultimate/ip-routing-lookup-seo-script.htm” target=”_blank”>IP Routing Lookup
<a href="http://www.easyseoscripts.com/ultimate/isp-cached-dns-lookup-seo-script.htm” target=”_blank”>ISP Cached DNS Lookup
<a href="http://www.easyseoscripts.com/ultimate/spam-database-lookup-seo-script.htm” target=”_blank”>IP SPAM Database Lookup
<a href="http://www.easyseoscripts.com/ultimate/tracepath-seo-script.htm” target=”_blank”>IP Tracepath
Keyword-Based SEO Tools
<a href="http://www.easyseoscripts.com/ultimate/keyword_density_checker-seo-script.htm” target=”_blank”>Keyword Density Checker
<a href="http://www.easyseoscripts.com/ultimate/keyword_click_value-seo-script.htm” target=”_blank”>Keyword Click Value Tool
<a href="http://www.easyseoscripts.com/ultimate/keyword_suggestion_tool-seo-script.htm” target=”_blank”>Keyword Suggestion Generator (Yahoo!)
<a href="http://www.easyseoscripts.com/ultimate/keyword_suggestion-seo-script.htm” target=”_blank”>Keyword Suggestion Generator (Google/Bing)
<a href="http://www.easyseoscripts.com/ultimate/keyword-rich-domain-finder-seo-script.htm” target=”_blank”>Keyword Rich Domain Finder
Link-Based SEO Tools
<a href="http://www.easyseoscripts.com/ultimate/link_popularity-seo-script.htm” target=”_blank”>Link Popularity Checker
<a href="http://www.easyseoscripts.com/ultimate/link_suggestion-seo-script.htm” target=”_blank”>Link Suggestion Checker
<a href="http://www.easyseoscripts.com/ultimate/no_follow-seo-script.htm” target=”_blank”>No Follow Checker
<a href="http://www.easyseoscripts.com/ultimate/reciprocal-linkchecking-seo-script.htm” target=”_blank”>Reciprocal Link Checker
<a href="http://www.easyseoscripts.com/ultimate/links-seo-script.htm” target=”_blank”>Link Analyzer
<a href="http://www.easyseoscripts.com/ultimate/backlink-seo-script.htm” target=”_blank”>Backlink Checker
<a href="http://www.easyseoscripts.com/ultimate/linkchecker-seo-script.htm” target=”_blank”>Valid Link Checker
<a href="http://www.easyseoscripts.com/ultimate/multiple-edu-backlink-checker-seo-script.htm” target=”_blank”>Multiple .EDU Backlink Checker
<a href="http://www.easyseoscripts.com/ultimate/multiple-gov-backlink-checker-seo-script.htm” target=”_blank”>Multiple .GOV Backlink Checker
<a href="http://www.easyseoscripts.com/ultimate/multiple-dmoz-backlink-checker-seo-script.htm” target=”_blank”>Multiple DMOZ Backlink Checker
<a href="http://www.easyseoscripts.com/ultimate/yahoo-directory-backlink-checker-seo-script.htm” target=”_blank”>Yahoo! Directory Backlink Checker
<a href="http://www.easyseoscripts.com/ultimate/multiple-yahoo-directory-backlink-checker-seo-script.htm” target=”_blank”>Multiple Yahoo! Directory Backlink Checker
<a href="http://www.easyseoscripts.com/ultimate/multiple-authority-link-checker-seo-script.htm” target=”_blank”>Multiple Authority Link Checker
Social Bookmarking SEO Tools
<a href="http://www.easyseoscripts.com/ultimate/twitter-links-finder-seo-script.htm” target=”_blank”>Twitter Links Finder
<a href="http://www.easyseoscripts.com/ultimate/multiple-digg-links-checker-seo-script.htm” target=”_blank”>Multiple Digg Link Checker
<a href="http://www.easyseoscripts.com/ultimate/multiple-delicious-link-checker-seo-script.htm” target=”_blank”>Multiple Delicious Link Checker
Code Validators
<a href="http://www.easyseoscripts.com/ultimate/html-markup-validator-seo-script.htm” target=”_blank”>HTML Validator
<a href="http://www.easyseoscripts.com/ultimate/css-validator-seo-script.htm” target=”_blank”>CSS Validator
Domain/URL SEO Tools
<a href="http://www.easyseoscripts.com/ultimate/domain-typo-seo-script.htm” target=”_blank”>Domain Typo Generator
<a href="http://www.easyseoscripts.com/ultimate/domain_availability-seo-script.htm” target=”_blank”>Domain Availability Checker
<a href="http://www.easyseoscripts.com/ultimate/domain-age-checker-seo-script.htm” target=”_blank”>Domain Age Checker
<a href="http://www.easyseoscripts.com/ultimate/whois-lookup-seo-script.htm” target=”_blank”>WHOIS Lookup
<a href="http://www.easyseoscripts.com/ultimate/whois-seo-script.htm” target=”_blank”>Domain WHOIS Retriever (com, net, org)
<a href="http://www.easyseoscripts.com/ultimate/shortener-seo-script.htm” target=”_blank”>URL Shortener
<a href="http://www.easyseoscripts.com/ultimate/url_redirect_checker-seo-script.htm” target=”_blank”>URL Redirect Checker
<a href="http://www.easyseoscripts.com/ultimate/url-obfuscator-seo-script.htm” target=”_blank”>URL Obfuscator
E-mail SEO Tools
<a href="http://www.easyseoscripts.com/ultimate/free-email-address-checker-seo-script.htm” target=”_blank”>Free E-Mail Address Checker
<a href="http://www.easyseoscripts.com/ultimate/emlfrm-seo-script.htm” target=”_blank”>E-mail Image Generator
<a href="http://www.easyseoscripts.com/ultimate/emailer-seo-script.htm” target=”_blank”>Anonymous Email Script
Miscellaneous SEO Tools
<a href="http://www.easyseoscripts.com/ultimate/status-seo-script.htm” target=”_blank”>Website Status Checker
<a href="http://www.easyseoscripts.com/ultimate/calculator-seo-script.htm” target=”_blank”>Online Calculator
<a href="http://www.easyseoscripts.com/ultimate/browser-seo-script.htm” target=”_blank”>Browser Details
<a href="http://www.easyseoscripts.com/ultimate/countdown-seo-script.htm” target=”_blank”>Countdown Generator
<a href="http://www.easyseoscripts.com/ultimate/hitcounter-seo-script.htm” target=”_blank”>Javascript Hit Counter
<a href="http://www.easyseoscripts.com/ultimate/listcleaner-seo-script.htm” target=”_blank”>List Cleaner
<a href="http://www.easyseoscripts.com/ultimate/timeconverter-seo-script.htm” target=”_blank”>Unix Time Converter
<a href="http://www.easyseoscripts.com/ultimate/googlebannedchecker-seo-script.htm” target=”_blank”>Google Banned Checker
<a href="http://www.easyseoscripts.com/ultimate/favorite-button-creator-seo-script.htm” target=”_blank”>Favorite Button Creator
And most importantly – THANKS FOR LOOKING!
Popular Posts
One Way Link Building | Link Building | One Way Link Building Service by admin on April 4th, 2009
One Way Link Building | Link Building | One Way Link Building Service Learn about One way link…
Blog Tips to Help You Make Money Blogging – ProBlogger by admin on July 9th, 2009
Blog Tips to Help You Make Money Blogging – ProBloggerProBlogger Blog Tips – Make Money Online Get Your…
Web 2.0 for the Classroom Teacher by admin on September 6th, 2009
Web 2.0 for the Classroom TeacherWeb 2.0 for the Classroom Teacher An Internet Hotlist on Web 2.0. created by Sue…
SEO|PPC: Search Engine Optimization(SEO), Web Design & Web Development by admin on May 8th, 2009
SEO|PPC: Search Engine Optimization(SEO), Web Design & Web DevelopmentSearch Engine Optimization(SEO), Web Design, Web Development Company Offer SEO/PPC SEO Services,…
Keywords-Lab by admin on September 5th, 2009
Keywords-LabExpansion of the ideas on keywords can also be attained in this process.
Featured Comments
On How to Make Money Online Using Search Engine Optimization (SEO) by Garritt Hampton on November 3rd, 2008
It is a well known fact, that you can't make money on the web, if no one can find your…
On Blogging Software, Business Blogs & Blog Services at TypePad.com by SEO tools on January 8th, 2009
I don’t know much about SEO.
On What Is Search engine optimization And Why Should You Do It? by What Is Search engine optimization And Why Should You Do It … | Search Engine Secrets on December 8th, 2008
What Is Search engine optimization And Why Should You Do It … 7 December 2008 1 views No…
On An Introduction to Google Search Quality by engineers by name in mo on June 4th, 2008
Our job is clear: A few hundreds of millions of times a day people will ask Google questions, and…
On Forms of Viral Traffic Marketing by Forms of Viral Traffic Marketing | Brisbane Search Engine … « Website Traffic Secrets on December 28th, 2008
View original post here: Forms of Viral Traffic Marketing | Brisbane Search Engine … …
So, what's going on?
Digital Spy appears to be winnng as it's using the same URL (http://www.digitalspy.co.uk/celebrity/) as it did last year for I'm a Celebrity 2008, and hence has the benefit of existing external links. This seems to trump all the other factors.
The Metro result is a well-optimised news story, so no surprise there. Free Online Betting is also a well optimised result – although it's a bit poor of google to rank so highly a page that is designed purely to attract traffic in the hope they will click its affiliate links.
And where is ITV going wrong?
ITV's page for I'm a Celebrity 2009 is on a different URL to last year's: http://celebrity.itv.com/2008/ so it's not benefitting directly from the links to that page. On top of that, it's not using 2009 as anchor text in its on-site links. And it's neglected to use the word 2009 anywhere on its page (duh) about I'm a Celebrity 2009.
There is still a lot people don’t understand about SEO. Most of them expect overnight revenue, overnight search engine placements and all magic answers to their expectations. Then we have the online debates, where some say SEO is ethical, others dispute it as a way to manipulate the search engines in the detriment of the competition.
You can find many definitions of “SEO” online, but none of them satisfies the real need of information that puzzles the minds of the Webtrepreneurs. Let me give you my own definition.
When you take a book in your hands, what you hold is the result of the hard work of many: the author, the editor, the proofreader, the typographer, the cover designer, the illustrator…
When you read, you don’t focus on the author, you focus on the story. But the author is there, of course. Sometimes there is a short biography, especially when we deal with a classic, but most of times the book is all about the story and the way the story flows.
The way the story flows… now that’s an interesting aspect. The author is the main actor in this. Because it is his/her story. But the editor takes care that this story doesn’t lose itself in irrelevant rambles, avoids redundancy and it meets the requirements of the public.
Because the editor knows what the readers really want and the editor will make suggestions that prepare the book for the bookshelves of the libraries and will lead the book to market domination. This is how a bestseller is born.
Then the book has a title and it is structured in chapters. Sometimes they have their own titles, sometimes they don’t. But the structure is there.
The book has a table of contents too, to help you find faster what you are interested in.
The book has an index of terms if it is a specialty book. Near each term the editors will list the number of the page on which you can find more information related to that term.
The book will have a glossary of terms too, if its purpose is didactic.
When you read it you will notice correct grammar, proper spelling and punctuation. A proofreader took care of that.
You will also see that the layout of the pages is consistent throughout the book. The typographer did his job. Unless the book is an atlas or needs emphasis with pictures and graphics, unless the book is a kids’ book, there will not be many graphics. Images will not distract from the content. Nothing will break the rhythm.
The cover will have a nice, appealing design. The title will be there too, as well as the name of the author. There will always be a copyright notice somewhere on the first pages.
So how does all of the above relate with SEO?
Simple: SEOs are the editors.
SEO is editing a site, optimizing it, preparing it for the market.
The Internet is a huge library and the search engines are the bookshelves. You go there, look for your virtual book, and pick by title.
But first you have a term in mind, a “keyword”. Something you want more information about and you type it in the search query box.
The search engines will deliver, in a matter of seconds, thousands of pages that offer information related to that term. You will pick some of them, one by one. Usually you will pick the ones that answer to your question from the first glance. Because you know that a title that says “Luxury Villas in Madrid” will lead you to information about Luxury villas in Madrid and not about fish. You will pick that one over a title that says “Where to live in Madrid” because you want specific information about the residence of your dreams and not some random information on life style. But you will probably pay attention to the site with general information too, if you are a foreigner who wants to relocate in Madrid. And if none of the two sites answers your questions, you will go on surfing, searching, picking up other titles from the Internet’s bookshelves.
In real life when the content of a book doesn’t satisfy your need of knowledge, you look for another book, and another, and another. You go at the library and search. You ask the librarian and she will do the search for you. No matter how you look at it: you’ll search.
Online… you do the same thing: when one website doesn’t offer all the answers you look for another.
Now you understand why, as a website owner, it is in your best interest to optimize your site. Learn how to do it yourself, or hire an SEO.
A standard misconception is that SEO prepares a site to rank high for the keywords that have the most relevance. Yes, this is one of the reasons to do SEO. One of the less important reasons. SEO is not about search engine rankings, but about creating a better website for the users. SEO will not force a visitor to buy a product from you, it will not make a visitor click on the ads that bring you the most revenue. SEO should not be an attempt to rank in the search engines for Web pages that bring no real value for the users. Many people have a hard time accepting that their websites lack value. But one thing should be clear from the start: without value there is no point in doing SEO.
Let me cut to the quick. In the UK we have now officially entered the longest recession in recorded history.
Businesses are going bust at an alarming rate and every savvy business owner wants to maximise their search engine optimisation marketing and their advertising pay per click spend.
Many have approached me for my SEO opinion on how to integrate pay per click marketing and new seo into an effective business marketing campaign.
The most recent request came from a business director who was frustrated at paying for both search engine optimisation marketing and a separate advertising pay per click sales campaign.
He expressed his frustration at paying an SEO consultant and a separate pay per click online company.
His initial frustration stemmed from the fact he believed only fifty percent of his advertising and marketing spend was producing results, but he could not identify which 50%.
Many years ago this frustration was documented as a famous quotation from Henry Ford the founder owner of the Ford Motor Company. He stated, “I know 50% of my marketing works, I just don’t know which 50% it is.”
Back to the present and our business director. He was equally frustrated that despite paying tens of thousands of pounds over a period of time for a pay per click online service. His pay per click marketing specialists had been unable to identify the magical pay per click formula.
It’s worth mentioning right off the bat, that there is no such concept as a magic pay per click formula.
If there was,then every business owner serviced by SEO consultants and every search engine optimisation marketing and advertising pay per click business marketing campaign would be a super success. And yet they are not.
There are way too many external factors which dictate the success or failure of any pay per click campaign or new SEO marketing campaign.
Search engines are by definition organic businesses, and as such they move the goal posts on a frequent basis.
I admit to being just as frustrated as every other search engine optimisation marketing company when search engines like Google change their algorithms and spin business owners off hot on the heels of a new seo business marketing campaign.
Despite some pay per click online specialists stating the internet has peaked, they are wrong.I listened to a well respected SEO consultant advising an audience that the internet has nowhere near peaked, and that the very best is still yet to come.
We are only in internet infancy, and as such very few business owners are harnessing the power of online sales and marketing strategies to promote their business and increase their sales.
One of the main reasons why many business owners are failing to embrace search engine optimisation marketing and advertising pay per click,is because they don’t understand how to integrate these powerful sales strategies into a dynamic online business marketing campaign.
Many openly admit to being baffled by the internet and the techno babble utilised by SEO and pay per click marketing specialists.
When in reality producing the pay per click formula for a pay per click campaign is a relatively simple exercise, which can be tracked every step of the way by utilising available online analytics.
One of the greatest issues I face, is that many specialists from search engine optimisation marketing and advertising pay per click companies separate these two business sectors.
Generally because they, or their company specialise in one or the other, and not both of these business sectors.
Make no mistake, these two business sectors are as different as chalk and cheese. I have lost count of the number of times I have witnessed a pay per click specialist try to grab extra revenue from a business owner by offering their expertise in natural or organic search engine optimisation skills, only to fail miserably.
It’s a two way track, as I’ve also witnessed SEO specialists fail miserably at producing and managing pay per click campaigns.
At the risk of sounding hypocritical, there are a few specialists who are able to produce proven success stories by combining both search engine optimisation marketing and advertising pay per click into one short to long term business marketing campaign.
The problem is these specialists as so far and few between, that they command top rates of pay, and are usually snapped up by some of the major corporate SEO companies.
Given I’ve already mentioned the internet is an organic concept, this means that nothing is written in stone.
So I guess the best way to explain the title of this article; SEO Search Engine Optimisation Marketing Versus Advertising Pay Per Click is to highlight a question sent in to me recently by the business director mentioned earlier in this article.
Of course I’ll also include our answers.
For the attention of the SEO consultant.
Question: “Many companies offer online services to business owners to achieve a good position in Google search engine optimisation marketing listing. But they charge a fortune, and usually want to tie you into a 1 to 3 year contract for natural SEO services. I would have thought that the easiest, most reliable and cheapest way, was Adwords. I should be wrong. Could you tell me why?”
Answer: Google Adwords may be an easy option. However in my experience of assisting high income generation e-commerce web site owners, it is far from reliable or cheap.
I suggest you conduct some online research before diving into a pay per click campaign as your sole online marketing campaign, because as well as many positives, there are definite downsides to paying for a Pay Per Click Adwords online marketing campaign. i.e.
1: Your pay per click campaign adverts only appear for the length of time your budget allocates.
2: Your pay per click marketing listings may only appear during specific time frames of the day depending on your budget.
3: You are in fierce competition for the highest place advertising pay per click listing.
4: Your Adwords PPC campaigns have no further battery life other than when they appear, until your budget runs out.
5: This means there is no medium to long term residual value in a pay per click marketing PPC campaign.
6: You can never get an exact or true analysis of your advertising pay per click PPC Adwords campaign because it is wide open to competitor fraud.
7: Online buyers are 4 to 6 times more likely to buy from a business or company who place on the left side of search engine pages like Google. This is the natural or organic search engine optimisation marketing listing which customers have more confidence in.
8: Any natural search engine optimisation marketing listing has ongoing residual benefits as this type of listing is not removed online when a budget expires.
9: Most new SEO specialists advise that a natural organic search engine optimisation marketing listing on Google & other search engines has a natural battery life of approximately 4 years.
10: Utilising the right online new SEO specialists and implementing new SEO can sometimes help you or your business achieve search engine domination of 1st page listings.
In my professional business opinion, one should not look to have SEO and PPC competing in any marketing campaign.
I find there is great business synergy to be gained from fusing both SEO and PPC into a long term combined online business marketing campaign.
I generally consider PPC to be the short to medium segment of my marketing campaign, and natural SEO as the medium to long term segment of the same business marketing campaign.
There are many new new SEO tactics which are just entering the online marketing sector like pay per results and natural search engine listing domination.
I have a search engine optimization question, and I couldn’t find it elsewhere. I know there are a number of pro SEOs who read my blog during some free time, and I am hoping someone can provide some feedback/advice for a site I am currently developing.
I am building a search based directory right now, and people can search for providers by city/state or zip code, which will yield the results pages, some of which will hopefully be filled with my advertisers. Since the pages will only technically exist when people search for them, will they be indexed in Google? If I create a site map with text links to all US cities, states, will that be sufficient?
For example, say I am developing LocalPlumber.com, and the results page for Chicago would be found when someone searches, yielding this url: http://www.LocalPlumber.com/?s=Chicago%2C+IL. Would the search result be indexed in Google – and if not, how can I be sure to get it indexed in Google/Yahoo for the keywords?
Thanks if you can help!
Related posts:
- Wanted: Website Calendar Software I’ve been scouring Google for this, but have yet to…
- 5 With… Bill Hartzer, Search Engine Optimization Expert Bill Hartzer is a successful writer and search engine marketing…
- Awesome New Website Events Calendar For a while, I wasn’t happy with the event calendars…
- Cool SEO on Dating Website, but is it Invasive? I did a Google search using a friend’s name today,…
- The Lowell Project – Planning the Website Although the Lowell.com development project is beyond the stage of…
As you scout around for SEO services, you may wonder what sets one company’s SEO services apart from another’s. Companies which provide SEO services usually use different SEO philosophies, tools and methods for optimizing their clients’ websites. These different approaches are usually termed as “hats” SEO services usually come in three different hats:
Black Hat SEO Services
Black Hat SEO is known as SEO spamming. From the second term itself, you may have an idea of what this kind of SEO service offers. Black Hat SEO is centered on creating sites that are targeted at manipulating or tricking search engines for better site ranking. Black Hat SEO relies heavily on automation to come up with large numbers of substandard pages and pulls links from other sites which are actually irrelevant. Consequently, this SEO approach usually gets poor or irrelevant search engine result pages or SERP quality. What is advantageous with Black Hat SEO is that it can get your site on the top of search engine rankings in a matter of a short span of time. However, this is not a wise SEO services strategy in terms of web design perspective. Worse, once search engines find out that your site maligns their results; your site may and will run the risk of getting banned or crashing on view. So if you want to get on top of search engine listings in a matter of days and are willing to take the risk of flouting some site behavior guidelines, Black Hat SEO services should do the trick for you.
White Hat SEO Services
For every black, there is always a white. The same is true for SEO services. White Hat SEO services, on the other hand, relies on the advantages of putting in relevant and quality content as well as effective marketing strategies to place sites on top of search engine rankings. SEO services providers that offer White Hat SEO will focus mostly on your site contents. White Hat SEO providers will help you come up with contents that will attract people, and not search engines into your site. You should know that content is a very important factor in SEO building (if not the most important). With good content, White Hat SEO services will be able to get you more inbound links from other relevant websites. White Hat SEO is definitly considered to be the better SEO tool. It will not put your site in the risk for getting blacklisted and does not violate any search engine SEO guidelines. Most importantly, visitors who check your site will most likely be converted easily with your great content.
Grey Hat SEO Services
Grey Hat SEO is mid-way between the two tools above and is all about the balance between risk and reward. There are actually a wide number of SEO services solutions categorized under this. Some Grey Hat SEO services may tend to use more dubious strategies and take even bigger risks to produce fast and high search engine rankings. While many Gray Hat SEO services methods obey search engine guidelines, others might put you at risk. If you opt for SEO services using Grey Hat, be sure about what you are exactly subjecting your online site to.
Which hat should you choose?
According to major search engines such as Google, White Hat is good SEO; Black Hat is bad SEO, while Grey Hat is for the most part, dicey. Those using Black Hat SEO services might tell you that White Hat is too ineffective and Grey Hat may be safe but not as effective. Those who prefer Grey Hat may claim that White Hat SEO Services is only effective only when no Grey or Black Hats are involved. White Hat SEO services providers may tell you that Black Hat SEO users are cheaters and those providing Grey Hat are quitters.
Through all these varying opinions, know that it is still up to you to choose the right type of SEO services that you want. It is your objectives and goals that will determine which type of hat you should wear. From my point of view White Hat is better and more cost effective if you are serious about your business… and serious businesses exclude: gambling, adult, and pharmacy sites.
To find the best deals on lighted palm trees, visit: lighted palm trees. lighted palm trees always conjure up thoughts of tropical paradise and do not take much to maintain. Get lighted palm trees in almost any size, any types, and any colors!
The importance of Search Engine Optimization (SEO) is nothing new. Yet, it seems that more and more advertisers are realizing that the significance of SEO to their business has risen as they have essentially hit a ceiling with their SEM activities. As the SEMPO State of Search Engine Marketing 2008 report puts it: “Despite increasing ad spend and year-to-year growth in the value of search engine marketing, we are likely nearing a pricing plateau as advertisers near their maximum efficacy.”
A newly launched SEO platform called ‘Drive’ by Jerusalem-based RankAbove wants to assist large websites—ones that range from 1000 pages to as far as several million—to get the most out of their SEO juice. In many ways, RankAbove is the flipside of hotshot Kenshoo, which aims at the same target market but with an SEM solution.
Launched into beta, Drive provides a complete SEO management interface, handling everything from keyword research and on-page analysis, to link building and acquisition. The product begins by downloading and parsing the entire website on its servers, generating a complete analysis which is repeated upon site updates. Artificial intelligence and predictive modeling are used to determine how SEO changes will affect site pages—remember these can be in the millions—and keywords, which can reach up to the tens of thousands.
The site which is automatically divided into sections by Drive, can now be inspected for all SEO issues, with granularity reaching all the way down to single pages and individual page elements. Drive also analyzes competitor sites in order to determine the difficulty of ranking for each keyword. There is no limit on the amount of keywords and Drive will even perform automated tail keyword discovery. Testing the impact of new keywords and other SEO tweaks and fixes on the site takes minutes—an obvious plus compared to pushing it out to production and waiting for the ‘Google Dance’.
I’ve asked RankAbove to run an analysis on TechCrunch.com. Here are a few SEO basic issues it identified:
- TechCrunch rarely uses the <h1> tag. This affects proper keyword insertion in the page header tags that lets the search engines know the more relevant keywords for a particular page.
- Company Index pages all have the same title. Duplicate title issues prevent search engines from understanding which is the main page.
- Images could use better <alt> tagging. This impedes screenshots, pictures, and company logos to come up in image search results and will cause them to rank poorly for relevant searches.
Unlike most startups that begin their business from scratch, RankAbove been running an SEO consultancy business for several years. This has had multiple benefits: First, the team was able to gain product/market-fit insights from real customers. Second, the company is in a position where it can now leverage existing relationships with agencies and online retailers to establish design and beta customers, one of which is 1-800-Flowers. Finally, a major upside is that the SEO consultancy business has allowed RankAbove to self-fund development, placing it in a better negotiation position with investors. I’m told by CEO Mayer Reich, that the company is in negotiation with several investors to complete a Round A in the neighborhood of $1.5M.
I’ve been following RankAbove’s progress from the initial days of development and it’s one of the Israeli startups I’m most bullish about. Who knows, it might just be the next Kenshoo.
SEO Expert to Reveal 5 Simple do-It-Yourself Strategies to Get – PR.com
Optimize your website it s the fastest and cheapest way to dominate Google. But many business owners don t get good value from their SEO Expert, who often keeps hidden just how powerful some of the simplest Search Engine Marketing
SEO Ranking Expert Introduces SEO Services for Small Static & Huge – Newswiretoday.com
NewswireToday – /newswire/ – Noida, Uttar Pradesh, India, 11/12/2009 – SEO Ranking Expert is a professional search engine optimization company in India offering best in class search engine optimization services to its clients worldwide . SEO Ranking
New SEO Company, Clear Vision SEO, Providing Quality Solutions! – PRLog (free press release)
PRLog (Press Release) Nov 12, 2009 Clear Vision SEO is a well known SEO & Web Design firm that specializes in (SEO) Search Engine Optimization, Internet Marketing & Promotion, (PPC) Pay-Per-Click Management, Social Media Marketing, Corporate
Incredible and Affordable SEO MARKETING From an Experienced SEO FIRMS – PR Inside
At FastEasySuccess Marketing and at their site www.fasteasysuccess.com you can experience the most affordable and powerful seo marketing from this seo firm. They guarantee results and have you on top rankings in days, not weeks or months like most
What Is Wrong With The Web SEO And Search Gone Wild – Bloggernews.net
Read 18 times. I like the Internet, it is a wonderful reporitory of information, if you know where to look, it is also a huge vast black hole of useless data designed to make a quick buck. An entire industry has cropped up that is out to game
Campaigner’s Tips Help Small Businesses Coordinate SEO and Email – TMCnet
OTTAWA –(Business Wire)– Campaigner, a leading email marketing solutions provider, launched 101 Tips for Getting Started with Email Marketing this year to help small business owners implement and enhance successful email marketing campaigns. Sent
ChooseDirect’s In-House Search Engine Optimization (SEO) Department – YAHOO!
Unlike most Internet-based vendors, ChooseDirect realizes the value of Search Engine Optimization (SEO) and has an entire department devoted to this effort. The ChooseDirect SEO department has doubled the gross sales of the company and increased the
Arrowheadlines: Chiefs News 11/15 – Arrowhead Pride
Kansas City Chiefs, like the Oakland Raiders, are seeking progressfrom Mercury News. Somehow, “flex scheduling” doesn't quite do it justice. Rather, if it were possible, perhaps the NFL would consider simply ignoring the fact that one …
Mobster Domenico Raccuglia, 'The Veterinarian,' Is Arrested In Italy
Travel records show the Republican candidate for New Jersey governor frequently exceeded federal spending guidelines on business travel while he was U.S. attorney. The records. …
CBS News Legal Analyst Tries to Tamp Down 'Hysteria' Over Terror …
CBS News legal analyst Andrew Cohen is a long-time critic of the Bush administration, enhanced interrogation techniques, military tribunals, Gitmo, and many aspects of the government's prosecution of the war on terror. …
