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Ranking Software That Offers Statistical Analysis For Superior Domain Names…100% Guaranteed!
Nemeas is extremely simple to use. Here is a screen shot of the software:
Put your list of domains and URLs in the input file (we’ll show you how to do this in videos you can watch on your PC).
Once you do that, you click the “Score” button. In milliseconds, all of your domains and URLs are scored and you are presented with a list of them along with their score to the right of each one.
Choose the highest scoring and you are well on your way to having 15% or higher rankings than if you ignore this letter and don’t use Nemeas.
Will a higher scoring URL always perform better than a lower scoring URL? No; of course not. This is just a statistical analysis of about 20% of the search engine ranking factors. You still need to get inbound links. You still need to have on page factors optimized. But this does give you an edge over the competition if all other factors are equal.
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Just about every script these days say they are SEO friendly. I think wordpress may have the best reputation for SEO features, but I find wordpress overkill for a simple site. What script do you recommend, other than wordpress or other complex scripts, that is simple to use and SEO friendly.
Everyone is buzzing about social media marketing. You can’t turn your head without hearing about it at a conference. Marketing and PR professionals are either engaged today or thinking about how to engage tomorrow. Everyone is suddenly claiming expert status (by the way: you don’t need a social media expert, you just need a good marketer).
None of this is surprising. Social media doesn’t require knowledge of technology or staying on top of trends and technologies. Not in the same way SEO does. In comparison social media is easy to get right. You just need to know how to market to a connected society, have comprehension in sociology and learn the basics behind some pretty easy to use tools. Some patience helps too.
The truth, though, is social media is not new hasn’t really changed since I’ve been involved in message board and forum culture of the late 90’s/early 00’s. There are just more people. And we’re actually a bit nicer to each other. But it’s still just digital conversations. Tools change, but the way we interact digitally hasn’t – despite the glorification of certain platforms over others and the new found ability to be anti-social in public (or for some, more social) with the proliferation of mobile.
So here’s the truth: digital marketing hasn’t changed as much as some would have you believe. Search is still the number one source of traffic to my web properties by a pretty good margin (yours too, right?). Sure I’m getting lots of social traffic, but guess what – search still wins month over month, it’s far more consistent and it’s just better quality traffic.
And this brings us to the point: despite us early adopters shifting our habits and changing the way we use the web with the release of each new tool because we’re infinitely curious doesn’t mean everyone is like us. Search is still the core function of those seeking content or information.
If you’re engaged in things like content marketing you should become fluent in SEO before social media. Social media and SEO work together, but without having a search strategy locked down first, you’ll never fully benefit from the intersection. Neither happens in a vacuum.
Search engine optimization intertwines with social media and the engines will only continue to look at social signals more in the future as more users participate. Sites like Twitter won’t disrupt the web’s link graph, eventually it could make it even stronger. But your marketing, your media, your brand – by engaging social without comprehension of search means you’re yielding a higher conversion channel to competitors.
Social marketing efforts before SEO is putting the cart before the horse.
It’s shocking SEO isn’t yet a core comprehension of all marketers when you consider the power behind the ultimate pull marketing channel. Yet it’s not, because the truth is it’s work to stay on top of search trends, continuously learn new best practices and relentlessly market your site better than competitors. It’s also an environment where cash is not king, and many tenured marketers who only understand 1-to-many channels don’t know how to participate in that sort of arena.
Unsustainable traffic
Social marketing efforts behind a website that isn’t optimized will produce fleeting returns. You’ll hit peaks and valleys this way. The social web is fickle like that, and users navigating the river of real-time see today’s signal as tomorrow’s noise. Search on the other hand provides infinite life for your best content. Good content makes your website and the search engines equally more valuable, everyone wins.
No one looks at page 2
Social web users look at page one of our favorite social sites. We want what’s new, now. For many, page 2 of Digg, Reddit or even clicking “more” on Twitter might as well be page 50. If there’s some thought given to SEO behind your social participation your ideas can be extended beyond real-time and given infinite life by the engines. If not, when you fall onto “page 2,” you’ll live in archive purgatory.
Your campaigns can and will outrank you
If you engage in social media without having an SEO strategy behind it, it’s possible externalities are going to outrank your own content. I used to be surprised brands would let this happen, but I’ve seen it happen so often that I’m actually surprised when I see the opposite occur. It’s just so rare people put thought behind this stuff.
You’re leaving traffic on the table
Good social media participation earns links – the organic, editorial kind. The kind the engines want to reward you for. But without an SEO program in place, you won’t fully benefit from those links – which are invaluable. Most companies aren’t cognizant of the value of links they’re earning or how to make those links work for them, especially many engaged in social media. And they’re only succeeding in letting competitors crush them.
Quick conclusion…
Be weary of social media marketers who aren’t fluent in SEO – you’ll never benefit from the biggest opportunity the web has to offer. Search may not be as sexy as social, but it still matters more: it brings more traffic, higher conversions and is sustainable.
Thinking about this a bit further, this actually goes beyond social media marketing. I’ll just say it like it is: if you put any marketing or PR before SEO, you’re putting the cart before the horse. There is a nexus between these items, but you can’t uncover it until you are organizationally savvy about search.
image credit: zdjeciarnia via Shutterstock
So, what's going on?
Digital Spy appears to be winnng as it's using the same URL (http://www.digitalspy.co.uk/celebrity/) as it did last year for I'm a Celebrity 2008, and hence has the benefit of existing external links. This seems to trump all the other factors.
The Metro result is a well-optimised news story, so no surprise there. Free Online Betting is also a well optimised result – although it's a bit poor of google to rank so highly a page that is designed purely to attract traffic in the hope they will click its affiliate links.
And where is ITV going wrong?
ITV's page for I'm a Celebrity 2009 is on a different URL to last year's: http://celebrity.itv.com/2008/ so it's not benefitting directly from the links to that page. On top of that, it's not using 2009 as anchor text in its on-site links. And it's neglected to use the word 2009 anywhere on its page (duh) about I'm a Celebrity 2009.
I am now accepting websites to be reviewed on November 14 at 4:15pm during the Blogger Track. Submit your site for consideration by providing your URL in the comment section below.
Do you have a blog? Are you looking to increase your readership and overall internet presence? Do you want more people to go to your site and sign up for your newsletter, buy your product, or even just learn more about your marketing/personal branding message? Regardless of your exact intention, the information that will be supplied during this session will help your website succeed.
Whether you are looking to use your blog for monetary gain or just want to have a really awesome personal blog, these invaluable tips and tricks will help you bring your blog to the next level.
Are you:
- Frustrated that your traffic is decreasing (or just isn’t increasing)? I will discuss how to increase visibility with the search engines by looking at audience-submitted websites and showing real-life examples on how to “tweak” your site to become more search engine friendly.
- Unsure why your conversion rates are so low? I will discuss how to improve your website’s usability & call to action conversion rates using your sites as examples!
- Confused about how to analyze statistical data to improve SEO? I will discuss how to interpret and act on your already-tracked data to increase users, retention & overall traffic.
- Wondering which SEO tools and plugins to use? I will discuss the best ones using your submitted sites as examples.
I’ll be answering these questions and more.
I have a plethora of information to share and am excited to show you how to make your sites even better!
Submit your site in the comment section below to be reviewed at Wordcamp NYC 2009 by me. Though I will not be able to touch on all of the submitted sites I will be sure to relay common issues that I find.
When submitting please include your name, your site & your overall goal of the website (and/or company).
About Me: I have been involved in web development and internet marketing since late 1990s. I currently works at LexisNexis Martindale-Hubbell as a Senior Search Engine Optimization Specialist and at Wine King as the Director of Search Marketing. I also run Ninety Seven Media, where I helps small to mid-sized businesses increase their internet visibility via SEO & SEM. When I’m not busy working I spend my free time with my fiancée Sandy and dog Coby at my home in New Jersey.
Things SEO People Should Never Do
Writing by Nick Stamoulis on Saturday, November 14, 2009 Comments (4)
Over the last few years the search engine optimization industry has really taken the business community by storm. Some understand the process, some don’t have a clue and many are still left scratching their heads wondering what it really is and how it can help their business. The industry has become tougher and tougher over the years because there doesn’t seem to be any industry standards in place on how to get from point A to point B making the education process challenging. There are however some things that all search engine optimization people (yes, this includes all SEO experts, consultants, firms, agencies and wanna be SEOs) should never do. This list below may seem like common sense or business 101, but I felt it was time for me to write a post to the SEO industry folks who read this blog on a regular basis!
1. Beat an Effort into the Ground: Over the years we have found things that work and things that don’t work. The worst thing someone can do is to find that one little technique and beat it into the ground over and over. This is not marketing, just manipulation of search results. In today’s market place it takes a variety of efforts at the same time to bring an online marketing campaign together.
2. Focus on Just Rankings: Yes rankings are important but rankings alone don’t grow a business successfully. It is important to focus on marketing a business or website for the sake of growing the business and brand naturally. The goal of every website is to grow as a business should. There are many different ways to build a business online and rankings are just one ingredient. Potential customers and clients need to see you in multiple areas before they actually make that purchase.
3. Blowing Off Clients: You never want to blow off clients for any reason. If you anticipate a not so nice phone call it doesn’t matter. Communication in this industry is very important. Things change very quickly and easily in the internet marketing industry so if you are leaving your clients in the dark you could find yourself without clients very quickly.
4. Be Sneaky: SEO is not a secret sauce anymore. Many industry people have had a hard time revealing their efforts to clients leaving a certain mysterious undertone throughout the entire industry making things worse for everyone. It is not rocket science. Simply put it is quality proactive marketing that ultimately leads to your website being an authority figure in the search engines and as a result achieving high rankings in search results.
5. Give Guarantees: Any established search engine optimization expert will tell you that you cannot give guarantees of rankings in this industry. Things change sometimes over night and at the end of the day nobody has control over the search engines and how they behave except for the search engines themselves. Giving guarantees to people and not following through, which happens very often, only creates jaded businesses and business owners leaving a tainted image of the entire industry in the eyes of those clients.
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Category: SEO
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SEO is a dynamic approach in internet marketing that requires a significant amount of time to be updated with its current trends. Many online business firms would rather seek for experts who will do the task of optimizing their websites than take the complicated task themselves. However, the SEO experts that many often hire prove themselves less competent than they promote themselves to be. The trouble is many of these business firms already spent a considerable amount of money to avail of their web marketing services. They realize much later that they should have paid more attention when they selected the one who would do the job.
Here are the recommended steps to ensure that you hire a good and reliable SEO expert:
1. Do research. It will be helpful if you have some background about SEO. You can check on Google and other search engines to give you some information about the topic. This way you will know the kind of service that you need and so discussing with your potential candidate will not pose much difficulty. Learning the basics is essential before trying to obtain the professional help.
2. Utilize online networks for referrals. Looking into the networks of website owners would help you scout for the dependable SEO expert as they might offer some recommendations of who has given them an excellent web optimizing service. Try to consider the testimonials that you come across and determine if they are only for promotions or if they are really real. Trust your judgment.
3. Verify a SEO expert’s track record. Try to find out the extent of his competence. Ask for relevant background experience as well as sample projects or websites. Check if these websites are ranked at the top. See if his previous works are related to the tasks you want done. Most of all, make sure that the projects he claimed to make are truly his.
4. Set a discussion. To have someone work professionally for you means that you can bring up your concerns smoothly and orderly and that you can expect for an honest and open discussion. The manner by which the SEO expert engages with you in a conversation can be a good cue of how far he can help you. If he listens attentively and meticulously goes into the details then you just might have someone who can give you that personalized service.
Selecting an SEO expert needs ample time and attention. After all, it is the future of your business that is at stake here. You would not want to entrust your hopes and your investments to someone you hardly knew so why should you not give enough time so that you can select for the best candidate? Though no one can give you a perfect service but then at least through your active efforts, you’ll increase your chances of finding a good one!
Get more traffic to your website today! Visit http://bluelambda.com.sg to find out more about our SEO expert services from a Singapore professional SEO.
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Online retail websites face a unique set of obstacles when it comes to improving sales through better search engine visibility. Repetitive product descriptions, a lack of content and frequent churn of products can all be hurdles to overcome. But with these specific tips for retail search engine optimization, online retailers can turn those challenges into opportunities and maximize their organic search traffic.
1. Add fresh content to the website. Many online retail websites focus on selling products rather than informing and providing value to customers, and hence severely lack content. It’s a good idea to include pages on a retail site that are purely content-based. Not only will informative, optimized content improve search rankings, it can help retailers sell more products by engaging customers.
Try these ideas for adding fresh content to an online retail site:
- Add customer success stories and case studies to the website.
- Create a blog to provide relevant industry news, tips and product offerings.
- Incorporate a resource section on the site with relevant white papers and other content.
2. Eliminate repetitive copy. Another issue online retailers face is that many of their products are significantly similar, with only slight variations. As such, product descriptions tend to use very similar copy. And if other retailers sell the same products, their descriptions are likely similar as well.
Avoid being penalized by the search engines for duplicate content by writing product descriptions that are as unique as possible. Highlight the most distinguishing characteristics of products to avoid duplicate copy. Lastly, ensure keyword phrases aren’t repeated too many times throughout descriptions. It’s an easy mistake considering target keywords are likely found in the name or description of most, if not every, product.
Not only will this technique contribute to improved search rankings, but user experience will be enhanced as well.
3. Draw traffic to static pages. For many online retailers, products are frequently added and removed from their website, some as often as every month or every week. Adding fresh content to a site provides SEO benefits, but removing it can quickly negate any advantages, as it takes time for search engines to index content.
To maneuver around this roadblock, draw traffic to more static pages, rather than revolving pages. For example, instead of focusing SEO on individual product pages, focus on product category pages.
4. Don’t forget to optimize PDF product catalogs. For many retailers, it’s a common practice to offer a product catalog in PDF format on their website. When devoting time to optimizing HTML pages on a website, it’s essential not to forget about the catalog or any other PDF files. Remember these key points when optimizing PDF files:
- Create text-based PDFs, rather than designing them in an image-based program, so that the search engines have text to read.
- Optimize as you would an HTML page, incorporating keywords in headlines, copy and meta descriptions, and including anchor text hyperlinks.
- Post a smaller sized PDF to avoid search engines – and customers – deserting the PDF before accessing its content.
- Remember to complete the document properties, particularly the title.
5. Optimize images for search engines. SEO doesn’t end with HTML pages and PDF files. Online retailers’ sites are full of images. Why not leverage those images to gain better search rankings? Including alt text and optimized captions can all contribute to improved rankings in the search engines. Plus, images found via the search engines have the potential to be shared and linked to across the web, also contributing to improved rankings.
Have you implemented creative SEO tips for ecommerce and online retail web sites? What tips would you add to this list?
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