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Posted in Uncategorized with tags making money on November 30, 2009 by normanparrish1963
Mainstream Press Waking Up To The News That Musicians Are Making More Money
from the took-'em-long-enough dept
I believe that we were the first publication to report on the study released by PRS in the UK, way back in July, indicating that overall music revenue was up, even as the sale of recorded music was dropping. It showed how live revenue was making up a good part of the difference, and other aspects of the business were making up more than the rest. While we've pointed to that study numerous times in the meantime, we've been quite surprised that no mainstream press picked up on this seemingly remarkable news — as it went against the prevailing favored narrative (as pushed by the RIAA) that the music industry was in trouble. Especially when combined with the recent Harvard study by Felix Oberholzer-Gee and Koleman Strumpf, that also showed that revenue in the overall music ecosystem was significantly higher today than in the past, it really was quite amazing that the press (and politicians) continued to spread the lie that the music industry was in some sort of trouble. It's not. It's only the business of selling plastic discs that's in trouble.
The good news is that the mainstream press seems to finally be waking up to this. As a bunch of you sent in, the Times Online in the UK has published a nice study highlighting the PRS numbers, complete with some very nice charts, showing that musicians themselves are making more than ever. The other interesting part: for all the talk about how recorded music sales losses are hurting artists, the chart proves the point we've made over and over again: musicians see such a tiny part of recorded music sales that this has had almost no impact on their revenue at all. The amount of money musicians make from recorded revenue has remained just about constant.
Source: Times Online Labs blog
It's great that the press is finally starting to dig into this — and the Times Online even admits that perhaps it should not have let Lily Allen claim in its own pages how much “harm” was being done to artists due to file sharing, because the numbers simply don't support it (of course, we pointed this out when the whole Allen mess was going on…).
Now, some people have raised some concerns over the numbers — specifically, there have been some claims that the “live” numbers are distorted due to so-called “heritage” acts and legacy acts, who have been around forever and still pack large stadiums with increasingly higher ticket prices. And, indeed, that almost certainly has some impact on the numbers. It would be nice to see a similar report that starts to break out some of the details — and we've been talking to a few people who are trying to dig deeper into the amount of “live” and “alternative” revenue streams to better understand where the money is going. Hopefully we'll have more complete data soon, but the initial things I've seen suggest that the original point remains true. Artists across the entire spectrum of the industry are making more in live revenues than they have in the past — and, in part, the increase in live revenue is due to file sharing. In talking to different musicians, we've been hearing plenty of stories about how they're strategically pushing free versions of their songs on local audiences before embarking on tours or even individual shows — and they're seeing larger turnouts than in the past because of it.
Hopefully, with more mainstream publications finally picking up on this, both the press and politicians will begin to recognize that the only real “crisis” in the music industry is for those who have stupidly relied on selling plastic discs for way too long. There are plenty of revenue opportunities for musicians, and because of that (in combination with better and cheaper tools for music creation), the actual music industry is thriving at levels never seen before.
56 Comments | Leave a Comment..
TBI Research digs into the economic, strategic, and financial impact of the news and trends impacting the media industry, providing daily analysis online and via email. TBI Research members receive all publications, as well as online access to our archives. Members are also invited to submit questions and requests for additional research.
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Mainstream Press Waking Up To The News That Musicians Are Making More Money
from the took-'em-long-enough dept
I believe that we were the first publication to report on the study released by PRS in the UK, way back in July, indicating that overall music revenue was up, even as the sale of recorded music was dropping. It showed how live revenue was making up a good part of the difference, and other aspects of the business were making up more than the rest. While we've pointed to that study numerous times in the meantime, we've been quite surprised that no mainstream press picked up on this seemingly remarkable news — as it went against the prevailing favored narrative (as pushed by the RIAA) that the music industry was in trouble. Especially when combined with the recent Harvard study by Felix Oberholzer-Gee and Koleman Strumpf, that also showed that revenue in the overall music ecosystem was significantly higher today than in the past, it really was quite amazing that the press (and politicians) continued to spread the lie that the music industry was in some sort of trouble. It's not. It's only the business of selling plastic discs that's in trouble.
The good news is that the mainstream press seems to finally be waking up to this. As a bunch of you sent in, the Times Online in the UK has published a nice study highlighting the PRS numbers, complete with some very nice charts, showing that musicians themselves are making more than ever. The other interesting part: for all the talk about how recorded music sales losses are hurting artists, the chart proves the point we've made over and over again: musicians see such a tiny part of recorded music sales that this has had almost no impact on their revenue at all. The amount of money musicians make from recorded revenue has remained just about constant.
Source: Times Online Labs blog
It's great that the press is finally starting to dig into this — and the Times Online even admits that perhaps it should not have let Lily Allen claim in its own pages how much “harm” was being done to artists due to file sharing, because the numbers simply don't support it (of course, we pointed this out when the whole Allen mess was going on…).
Now, some people have raised some concerns over the numbers — specifically, there have been some claims that the “live” numbers are distorted due to so-called “heritage” acts and legacy acts, who have been around forever and still pack large stadiums with increasingly higher ticket prices. And, indeed, that almost certainly has some impact on the numbers. It would be nice to see a similar report that starts to break out some of the details — and we've been talking to a few people who are trying to dig deeper into the amount of “live” and “alternative” revenue streams to better understand where the money is going. Hopefully we'll have more complete data soon, but the initial things I've seen suggest that the original point remains true. Artists across the entire spectrum of the industry are making more in live revenues than they have in the past — and, in part, the increase in live revenue is due to file sharing. In talking to different musicians, we've been hearing plenty of stories about how they're strategically pushing free versions of their songs on local audiences before embarking on tours or even individual shows — and they're seeing larger turnouts than in the past because of it.
Hopefully, with more mainstream publications finally picking up on this, both the press and politicians will begin to recognize that the only real “crisis” in the music industry is for those who have stupidly relied on selling plastic discs for way too long. There are plenty of revenue opportunities for musicians, and because of that (in combination with better and cheaper tools for music creation), the actual music industry is thriving at levels never seen before.
56 Comments | Leave a Comment..
TBI Research digs into the economic, strategic, and financial impact of the news and trends impacting the media industry, providing daily analysis online and via email. TBI Research members receive all publications, as well as online access to our archives. Members are also invited to submit questions and requests for additional research.
WordPress creator Matt Mullenweg weighted in on this today, stating something that should be obvious – that “new forms of social media, including micro-blogging, are complementary to blogging”: One of the many uses of Twitter is to link …
archive UPDATE! – UsMagazine.com reports Reese's rep denies the split. We've put in calls to her people and we're waiting to hear back. Reese Witherspoon, 33, and Jake Gyllenhaal, 29, have ended their relationship after two and a half …
New Chrysler: Still big in trucks – Automotive News.
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Posted in Uncategorized with tags foreclosure on November 30, 2009 by normanparrish1963
The foreclosure process can be a scary and emotional process. There are terms being thrown around that you do not understand and paperwork being mailed to you constantly that is just as confusing. The two most important things that you can do right now is get yourself educated and keep the lines of communication open with your bank. Here are five important things that you need to know about the foreclosure process in order to understand how to avoid it.
1. Know when your bank will start the foreclosure process. The best way to find this out is simply to call them and find out what their policies are. When the process will start depends entirely on your bank. Some will start foreclosure proceedings after 90 days of no payments. Some will take longer. Talk to your bank to know when that process will start for sure.
It also depends in large part on your willingness to work with the bank. If they know that you are trying to work with them, they may not even start foreclosure at all. Some banks will work with you to help you figure out the best solution for your specific situation. If you keep them informed of what is going on with you, you have a much better chance of working something out with them.
2. Know how long the foreclosure process will take with your bank. It varies from bank to bank and again, the best way to find out this information is by calling your bank and talking to someone in the foreclosure department. And again, it depends largely on your bank on how quickly this process will move. Some banks will get it done as quickly as 6 months and some will take longer.
3. Know what alternatives you have to foreclosure. There are always ways to avoid foreclosure. What your alternatives are will depend on your situation. This includes things like whether or not the changes to your financial situation are temporary or permanent, if you want to stay in the house or not, how much money you owe on the house and many other factors. Talking to your bank and a foreclosure attorney will help you figure out what your options are and what the best solution is for your situation.
4. Know who you need to be talking with at your bank. This may change during the foreclosure process. If you start working with your bank before your home goes into foreclosure, then you will probably start by dealing with the workout department. If your home goes into foreclosure, your file may get transferred to a foreclosure department. Keep in contact with your bank and make sure that you have the correct contact at all times. Faxing paperwork to the wrong person or repeatedly calling the wrong person ends up wasting your time. And time is one thing that is never on your side during the foreclosure process.
5. Know what the legal paperwork you are getting means. During the foreclosure process, you will paperwork from the mortgage company’s lawyers. If you can, getting a foreclosure attorney so that you understand what the paperwork means is a good idea. If you cannot get a foreclosure attorney, do some research yourself to understand what the paperwork you are getting means. Understanding the paperwork is vital to understanding where exactly you are at in the foreclosure process.
November 12 2009 – RealtyTrac®, the leading online marketplace for foreclosure properties, today released its October 2009 U.S. Foreclosure Market Report™, which shows foreclosure filings — default notices, scheduled foreclosure auctions and bank repossessions — were reported on 332,292 U.S. properties during the month, a decrease of 3 percent from the previous month but still up nearly 19 percent from October 2008. The report also shows one in every 385 U.S. housing units received a foreclosure filing in October.
“Three consecutive monthly declines is unprecedented for our report, and on first blush an indication that the foreclosure tide may be turning,” said James J. Saccacio, chief executive officer of RealtyTrac. “However, the fundamental forces driving foreclosure activity in this housing downturn — high-risk mortgages, negative equity, and unemployment — continue to loom over any nascent recovery. And despite all the efforts and resources directed at helping homeowners avoid foreclosure, we continue to see foreclosure activity levels that are substantially higher than a year ago in most states.”
Nevada, California, Florida post top state foreclosure rates
Despite a 26 percent decrease in foreclosure activity from the previous month, Nevada continued to document the nation’s highest state foreclosure rate — one in every 80 housing units received a foreclosure filing in October. A total of 13,842 Nevada properties received a foreclosure filing during the month, a 4 percent decrease from October 2008 and the first ever year-over-year decrease in Nevada since RealtyTrac began tabulating the year-over-year change in January 2006. Nevada default notices were down 10 percent from October 2008, and scheduled foreclosure auctions were down 6 percent from October 2008, while bank repossessions were up 8 percent from October 2008. A new foreclosure mediation program implemented by state law (AB 149) in July may be slowing the inflow of distressed properties into the foreclosure pipeline.
With one in every 156 housing units receiving a foreclosure filing in October, California posted the nation’s second highest state foreclosure rate for the second month in a row. A total of 85,420 California properties received a foreclosure filing during the month, a decrease of 1 percent from the previous month but still nearly 50 percent above the total reported in October 2008. The state’s default notices and scheduled foreclosure auctions were up 120 percent and 73 percent respectively from October 2008, when California foreclosure activity was in the midst of a three-month trough after a law (SB 1137) requiring lenders to give distressed homeowners extra notification before initiating foreclosure took effect in September 2008.
Florida posted the third highest state foreclosure rate, with one in every 168 housing units receiving a foreclosure filing in October. A total of 51,911 Florida properties received a foreclosure filing during the month, a nearly 6 percent decrease from the previous month and a decrease of 4 percent from October 2008. It was the first year-over-year decrease in overall Florida foreclosure activity since July 2006.
Other states with foreclosure rates ranking among the nation’s 10 highest were Arizona, Idaho, Illinois, Michigan, Georgia, Maryland and Utah.
Four states account for more than 50 percent of national total
Four states accounted for 52 percent of the nation’s total foreclosure activity in October: California, Florida, Illinois and Michigan.
Illinois posted the third highest state total after California and Florida, with 19,946 properties receiving a foreclosure filing in October — a 56 percent spike from the previous month and the highest monthly total for Illinois since RealtyTrac began issuing its report in January 2005. The state’s foreclosure rate jumped from No. 11 in September to No. 6 in October, and it was the only state with a foreclosure rate in the top 10 to post a monthly increase in foreclosure activity. A recent state law (SB 2513) that gives distressed homeowners an extra grace period to seek counseling to help avoid foreclosure may have created some pent-up foreclosure activity in the state. After the law went into effect in April, Illinois foreclosure activity decreased for three straight months before beginning to climb again.
Michigan registered the fourth highest state foreclosure activity total despite a nearly 2 percent decrease from the previous month. A total of 16,468 Michigan properties received a foreclosure filing in October, an increase of nearly 45 percent from October 2008.
Other states with totals among the 10 highest in the country were Nevada (13,842), Arizona (13,345), Georgia (12,468), Texas (11,798), Ohio (11,646) and New Jersey (7,435).
Three states account for all top 10 metro foreclosure rates
Despite a 27 percent decrease in foreclosure activity from the previous month, Las Vegas continued to document the nation’s highest foreclosure rate among metropolitan areas with a population of at least 200,000. One in every 68 Las Vegas housing units received a foreclosure filing in October — more than five times the national average.
Seven of the top 10 metro foreclosure rates were in California, led by Vallejo-Fairfield at No. 2 and Modesto at No. 3, both with one in every 81 housing units receiving a foreclosure filing. Other California cities in the top 10 were Riverside-San Bernardino-Ontario at No. 4 (one in 83), Bakersfield at No. 6 (one in 97), Merced at No. 7 (one in 100), Stockton at No 8 (one in 116), and Sacramento-Arden-Arcade-Roseville at No. 10 (one in 130).
Metro areas in Florida accounted for the remaining two spots in the top 10: Cape Coral-Fort Myers at No. 5 (one in 92) and Orlando-Kissimmee at No. 9 (one in 117).
U.S. Foreclosure Market Data by State – October 2009
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The foreclosure process can be a scary and emotional process. There are terms being thrown around that you do not understand and paperwork being mailed to you constantly that is just as confusing. The two most important things that you can do right now is get yourself educated and keep the lines of communication open with your bank. Here are five important things that you need to know about the foreclosure process in order to understand how to avoid it.
1. Know when your bank will start the foreclosure process. The best way to find this out is simply to call them and find out what their policies are. When the process will start depends entirely on your bank. Some will start foreclosure proceedings after 90 days of no payments. Some will take longer. Talk to your bank to know when that process will start for sure.
It also depends in large part on your willingness to work with the bank. If they know that you are trying to work with them, they may not even start foreclosure at all. Some banks will work with you to help you figure out the best solution for your specific situation. If you keep them informed of what is going on with you, you have a much better chance of working something out with them.
2. Know how long the foreclosure process will take with your bank. It varies from bank to bank and again, the best way to find out this information is by calling your bank and talking to someone in the foreclosure department. And again, it depends largely on your bank on how quickly this process will move. Some banks will get it done as quickly as 6 months and some will take longer.
3. Know what alternatives you have to foreclosure. There are always ways to avoid foreclosure. What your alternatives are will depend on your situation. This includes things like whether or not the changes to your financial situation are temporary or permanent, if you want to stay in the house or not, how much money you owe on the house and many other factors. Talking to your bank and a foreclosure attorney will help you figure out what your options are and what the best solution is for your situation.
4. Know who you need to be talking with at your bank. This may change during the foreclosure process. If you start working with your bank before your home goes into foreclosure, then you will probably start by dealing with the workout department. If your home goes into foreclosure, your file may get transferred to a foreclosure department. Keep in contact with your bank and make sure that you have the correct contact at all times. Faxing paperwork to the wrong person or repeatedly calling the wrong person ends up wasting your time. And time is one thing that is never on your side during the foreclosure process.
5. Know what the legal paperwork you are getting means. During the foreclosure process, you will paperwork from the mortgage company’s lawyers. If you can, getting a foreclosure attorney so that you understand what the paperwork means is a good idea. If you cannot get a foreclosure attorney, do some research yourself to understand what the paperwork you are getting means. Understanding the paperwork is vital to understanding where exactly you are at in the foreclosure process.
November 12 2009 – RealtyTrac®, the leading online marketplace for foreclosure properties, today released its October 2009 U.S. Foreclosure Market Report™, which shows foreclosure filings — default notices, scheduled foreclosure auctions and bank repossessions — were reported on 332,292 U.S. properties during the month, a decrease of 3 percent from the previous month but still up nearly 19 percent from October 2008. The report also shows one in every 385 U.S. housing units received a foreclosure filing in October.
“Three consecutive monthly declines is unprecedented for our report, and on first blush an indication that the foreclosure tide may be turning,” said James J. Saccacio, chief executive officer of RealtyTrac. “However, the fundamental forces driving foreclosure activity in this housing downturn — high-risk mortgages, negative equity, and unemployment — continue to loom over any nascent recovery. And despite all the efforts and resources directed at helping homeowners avoid foreclosure, we continue to see foreclosure activity levels that are substantially higher than a year ago in most states.”
Nevada, California, Florida post top state foreclosure rates
Despite a 26 percent decrease in foreclosure activity from the previous month, Nevada continued to document the nation’s highest state foreclosure rate — one in every 80 housing units received a foreclosure filing in October. A total of 13,842 Nevada properties received a foreclosure filing during the month, a 4 percent decrease from October 2008 and the first ever year-over-year decrease in Nevada since RealtyTrac began tabulating the year-over-year change in January 2006. Nevada default notices were down 10 percent from October 2008, and scheduled foreclosure auctions were down 6 percent from October 2008, while bank repossessions were up 8 percent from October 2008. A new foreclosure mediation program implemented by state law (AB 149) in July may be slowing the inflow of distressed properties into the foreclosure pipeline.
With one in every 156 housing units receiving a foreclosure filing in October, California posted the nation’s second highest state foreclosure rate for the second month in a row. A total of 85,420 California properties received a foreclosure filing during the month, a decrease of 1 percent from the previous month but still nearly 50 percent above the total reported in October 2008. The state’s default notices and scheduled foreclosure auctions were up 120 percent and 73 percent respectively from October 2008, when California foreclosure activity was in the midst of a three-month trough after a law (SB 1137) requiring lenders to give distressed homeowners extra notification before initiating foreclosure took effect in September 2008.
Florida posted the third highest state foreclosure rate, with one in every 168 housing units receiving a foreclosure filing in October. A total of 51,911 Florida properties received a foreclosure filing during the month, a nearly 6 percent decrease from the previous month and a decrease of 4 percent from October 2008. It was the first year-over-year decrease in overall Florida foreclosure activity since July 2006.
Other states with foreclosure rates ranking among the nation’s 10 highest were Arizona, Idaho, Illinois, Michigan, Georgia, Maryland and Utah.
Four states account for more than 50 percent of national total
Four states accounted for 52 percent of the nation’s total foreclosure activity in October: California, Florida, Illinois and Michigan.
Illinois posted the third highest state total after California and Florida, with 19,946 properties receiving a foreclosure filing in October — a 56 percent spike from the previous month and the highest monthly total for Illinois since RealtyTrac began issuing its report in January 2005. The state’s foreclosure rate jumped from No. 11 in September to No. 6 in October, and it was the only state with a foreclosure rate in the top 10 to post a monthly increase in foreclosure activity. A recent state law (SB 2513) that gives distressed homeowners an extra grace period to seek counseling to help avoid foreclosure may have created some pent-up foreclosure activity in the state. After the law went into effect in April, Illinois foreclosure activity decreased for three straight months before beginning to climb again.
Michigan registered the fourth highest state foreclosure activity total despite a nearly 2 percent decrease from the previous month. A total of 16,468 Michigan properties received a foreclosure filing in October, an increase of nearly 45 percent from October 2008.
Other states with totals among the 10 highest in the country were Nevada (13,842), Arizona (13,345), Georgia (12,468), Texas (11,798), Ohio (11,646) and New Jersey (7,435).
Three states account for all top 10 metro foreclosure rates
Despite a 27 percent decrease in foreclosure activity from the previous month, Las Vegas continued to document the nation’s highest foreclosure rate among metropolitan areas with a population of at least 200,000. One in every 68 Las Vegas housing units received a foreclosure filing in October — more than five times the national average.
Seven of the top 10 metro foreclosure rates were in California, led by Vallejo-Fairfield at No. 2 and Modesto at No. 3, both with one in every 81 housing units receiving a foreclosure filing. Other California cities in the top 10 were Riverside-San Bernardino-Ontario at No. 4 (one in 83), Bakersfield at No. 6 (one in 97), Merced at No. 7 (one in 100), Stockton at No 8 (one in 116), and Sacramento-Arden-Arcade-Roseville at No. 10 (one in 130).
Metro areas in Florida accounted for the remaining two spots in the top 10: Cape Coral-Fort Myers at No. 5 (one in 92) and Orlando-Kissimmee at No. 9 (one in 117).
U.S. Foreclosure Market Data by State – October 2009
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Posted in Uncategorized with tags brute force seo on November 23, 2009 by normanparrish1963
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Matt Waterman has been internet marketing since 1994 for many global multinational corporations around the world.. Read more…
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From today, the headlines of the BBC News website will become longer to make its stories easier to find on search engines.
“We estimate that about 29% of BBC News website UK traffic comes from search engines.”, says Steve Herrmann, editor of BBC News website.
The BBC will therefore allow its journalists to create two headlines for a story. While the shorter one between 31 and 33 characters appears on the front page and the website indexes as well as on mobile phones, the longer one – up to 55 characters will appear on the story itself – and in search engine results.
Search engine optimisation has become a standard practice for most online organisations over the past couple of years, guardian.co.uk included. As users began to find stories more and more via search engines or Google News, via personal recommendations on social media or in email, via links on Twitter or their RSS readers, news publishers wanted to be sure of reaching them.
“The practice of 'search engine optimisation' – making content in such a way that it is easily retrieved via search engines – is an important area for us and for others across the web,” explained Steve Herrmann to the BBC news users in a blogpost.
So does the justification damage the use of language? Or does it only stop journalists from inventing too complex phrases that were not understandable anyway? Since search-optimised headlines will tend to include all the key words a user might type in when he or she is searching for a topic, the headlines may even be more useful.
In fact, in the news sector, the changes are minimal – as the BBC shows in an example: “Possible counter-bid for Cadbury” becomes “Ferrero and Hershey in possible counter-bid for Cadbury”. Might be a bit harder to scan on a front page, but the longer headline is definitely more informative.
Keyword density is important because search engines use this information to categorize a site’s theme, and to determine which terms the site is relevant to. The perfect keyword density will help achieve higher search engine positions. Keyword density needs to be balanced correctly (too low and you will not get the optimum benefit, too high and your page might get flagged for “keyword spamming”).
Are you using a keyword seo tool to locate new opportunites? Not only will this help to optimize your website, but can help to open up venues that were previously not even considered. Whatever the main page is set up to sell, there are always ancilliary word or phrases that can provide a new stream of revenue that are directly related to the main area. Think about what you are promoting and what people need to go with that and sales can sometimes double or even triple if the right keywords are used.
There is a pervading myth that by inserting words you think are relevant to your site in your keywords meta tag, you will automatically improve your search engine ranking. The truth is that only a select few search algorithms utilize the keyword meta tag. Keyword Density SEO Tool calculates relevant keyword phrases by analyzing ALL of the words on the page, not just the meta tags.
The ideal SEO keyword tool should tell you how your customers interact with your site, and should tell you more than just which keywords to optimize for. The ideal SEO keyword tool should tell you how to organize keywords, and what to do with your newly found keywords to get the most out of your PPC efforts.
When is a keyword seo tool likely to increase your profits? This depends on the campaign, but likely if an untapped niche is found, it can be sooner than you realize. Most consumers are on the internet for one reason — information gathering. If you can help them find what they want or solve a problem, then you will turn a profit.
A good keyword seo tool can be a great time saver when doing research. You bet, the search engines are looking for certain types of information on websites and having a professional do the work for you can be very encouraging. With the proliferation of websites on the internet today, it is necessary to stand out from the crowd. Getting this type of time saving tool can help you too to succeed, and typically faster than you think.
Is there a keyword seo tool that will sort based on different markets? Yes, among the many types of these analyzers currently for sale, you can find some that will sort automatically. This is a boon for the new marketer who doesn’t completely understand how to examine the various opportunities available. It can be a daunting task without a good software program.
There are tools that will show you exactly what keywords are popular and give you suggestions based on a core keyword. It also gives you an idea as to what you can rank for and what you can’t. Some keywords are just too popular and therefore too difficult to get a good ranking for
Learn more about keywords seo tool. Stop by Author Name’s site where you can find out all about keyword research tool and what it can do for you.
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Optimising YouTube pages requires us to follow the same rules as any other search engine optimisation ( SEO ) project, and all SEO can be broken down into three disciplines: content, linking, and architecture. Since YouTube is going to …
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SEO tips for YouTube « MintTwist: The Blog
Each week I post a recap of the excellent blogging tips and other great blog posts that I have collected during the course of the week and share it here on my blog, I also include links to my most popular posts over the last week as well.
I call this series the Sunday Smash, which is basically my version of a mashup for the week and it gives me a chance to spread some Do Follow link luv on to other blogs that I check out, in some cases those bloggers are nice enough to shoot me a few backlinks in return. I actively read over 100 various blogs during the course of the week on everything from business tips, SEO tips, blogging tips and of course some excellent blogs on mixed martial arts.
Popular on Extreme John
- NFL Week 11 Predictions
- UFC 106 Predictions
- Rogers Owns Fedors Then Loses
- Twitter Unfollow Tools
- Girls in Costumes
- Manny Paquiao Brutalizes Cotto
- 9 Blogs I Found on Blog Engage
- Memorial Weekend Body Paint Pictures
- Uber Twitter for Blackberry Review
- Going Green in Small Business
Blogging Tips, SEO Tips and Business Tips
- When the Web Was Young
- 15 Color Scheming Websites for Designers
- 25 Great Sources of Blog Ideas and Inspirations
- How to Supercharge Wordpress SEO
- 7 Ways to be a Sinful Blogger
- How to Use Facebook to Fake an Alibi
- Wordpress Tip: Deep Link to Internal Anchors
- Twitter Enabled GeoTaging Feature
- The Best Blogging Tips from Around the Web
- Pictures of Twitters New Office
Other Cool Finds
- Caramelized Coffee Chicken
- Apparently, I’m a “Douche”
- 19 Unique Football Party Dips
- UFC Magazine Second Edition
- New Extreme Mega Tanning Pack
- Insane Limos Celebrity Pictures
Top Referring Blogs or Websites
These are the good folks that are nice enough to link back to the Extreme John blog with either a text link or the button below (you can hotlink it), send enough traffic to knock the last blog or website off the list and your there. Who knows you might even get some traffic back from being listed in this list, and if nothing else Extreme John.com is DO Follow.
<img class="alignnone" title="Extreme John Blogging CEO" src="http://www.extremejohn.com/images/125by125-buton.gif" alt="" width="125" height="125" />
- Sherdog
- Twitter
- Blog Engage
- Twittley
- Tech Patio
- MMA Punk
- Serradinho
- Wassup Blog
- Blugussion
Top Contributors
- Safari Dave – 14
- Dennis Adell – 13
- Mike – 13
- Lee Ka Hoong – 13
- Sire – 13
- Alan – 12
If you want to be featured in a Sunday Smash post in the future please consider taking the time to leave a comment so I know that you are a U Comment I Follow Blogger, if your not so concerned with networking through leaving comments try following me on Twitter @extremejohn or subscribe to my rss feed.
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wordpress plugin
Every blogger tries each and every SEO tricks that is available to make his blog rank better. There are so many SEO Wordpress plugin available to choose from. So, I have created a list of the best SEO Plugins.
If you want your Wordpress blog to get better rank then you should try these essential SEO Wordpress Plugins.
1. HeadMeta – HeadMeta creates “description” or “keywords” tags for individual posts or pages. It can also create arbitrary or tags. These are easily set on a per-post (or page) basis by simply adding Custom Fields.
2. All in One SEO Pack - Optimizes your Wordpress blog for Search Engines (Search Engine Optimization).
3. Permalink Redirect – A WordPress plugin that replies a 301 permanent redirect, if requested URI is different from entry’s (or archive’s) permalink. It is used to ensure that there is only one URL associated with each blog entry.
4. SEO Title Tag – SEO Title Tag makes is dead-easy to optimize the title tags across your WordPress-powered blog or website.
5. Do Follow – The dofollow plugin for WordPress lets you remove the evil nofollow attribute from your comments.
6. Permalinks Migration Plugin – With this plugin, you can safely change your permalink structure without breaking the old links to your website,and even doesn’t affect your search engine rankings.
7. Google Analyticator – It adds the necessary JavaScript code to enable Google Analytics logging on any Wordpress blog. This eliminates the need to edit your template code to begin logging.
8. Google XML Sitemaps – This plugin will create a Google sitemaps compliant XML-Sitemap of your Wordpress blog. Everytime you edit or create a post, your sitemap is updated and all major search engines that support the sitemap protocol, like ASK.com, Google, MSN Search and YAHOO, are notified about the update.
9. Akismet - Akismet checks your comments against the Akismet web service to see if they look like spam or not and lets you review the spam it catches under your blog’s “Comments” admin screen.
10. Broken Link Checker - This plugin will monitor your blog looking for broken links and let you know if any are found.
11. SEO Friendly Images - SEO Friendly Images is a Wordpress optimization plugin which automatically updates allimages with proper ALT and TITLE attributes. If your images do not ALT and TITLE already set, SEO Friendly Images will add them according to the options you set.
12. SEO Slugs – The SEO Slugs Wordpress plugin removes common words like ‘a’, ‘the’, ‘in’ from post slugs to improve search engine optimization.
I might have missed some Plugins. If so, then please suggest by commenting. Also list the SEO Plugins that you are using.
Search engine optimization boosts page rankings of the websites. Many well known search engines like Google, Yahoo and MSN look for optimization features in the webpage before indexing and ranking them. There are two types of optimization, one is on-page and the other is off-page. The main purpose of the on-page optimization is to make the webpage engine friendly by adding suitable features of SEO writing. The off-page optimization is related promoting the site through link building and social media marketing. Adopting proper SEO writing principles help greatly in improving the page ranking.
What is SEO Writing?
The technique of writing content for the webpage in a manner that the page can be easily picked up by the engine from the rest of pages displayed on the net, is called SEO writing. Everyday millions of visitors hit the net with a purpose of buying a product or service. These potential customers need the right directions to the site that host the product or service which, they are looking for. Without proper directions they are bound to get lost in the voluminous internet traffic and waste their precious time. SEO writing helps the websites in improving the page ranking, so that more and more customers are ale to access the site in minimum time. This saves precious time of the customers and helps them to find the right product or service they are in need of.
Rich and Unique Content
Special focus is paid on developing rich and unique content that fits well into the niche of the site. Search engines like to read compelling content that is unique of its’ kind and free of duplication. The description should be precise, clear and understandable to any one who views it. There should be no technical or corporate jargon in the matter because this will confuse the readers and dilute their interest, considerably.
Adopting Good SEO Writing Skills
Besides good quality of the content, care should be taken in writing sentences that are free from spelling and grammar mistakes. Errors in content writing reflect poor professional approach and bring disrepute to the website. Short and simple sentences should be preferred over long and complex sentences. This is because sometimes a complex sentence may confuse the readers and convey wrong message about the product or service. At the end of writing, it is important to double check the content for mistakes before submission. This greatly helps in improving the page ranking of the site.
Using Right Keywords
Keywords are important to SEO writing. The selection of right keywords is crucial in successful optimization of the site. It is a good search engine Optimization technique to make sure that a high degree of relevance exists between keywords and the content matter, because the content matter revolves around the keywords, which are related to the product or service advertised on the site. The SEO percentage should be within acceptable limit for search engine to easily direct traffic to the site. Overuse of keywords damage the ranking prospects of the site and should be strictly avoided. Instead the right use keywords in right quantity will greatly help in improving the page ranking.
By Sherice Jacob – web designer, copywriter and author of Get Niche Quick! Follow her @sherice
Did you know that your Twitter tweets are ripe with search engine juice that you can put to use to get more marketing exposure? Of course, links you post on Twitter, including links in your bio, are automatically no-follow, meaning the search engines will follow them, but “link juice” (like Google PageRank) isn’t carried over.
That doesn’t mean the party’s over for optimizing your Twitter page though. Search engines do index Twitter tweets (through “statuses” – which look like this). So how can you help ratchet your tweets up into search engine results as well as increase your number of followers?
By including relevant keywords within your title on your status pages.
Twitter creates the title for your status pages by taking up a slew of characters for itself. You can’t change that part (such as Twitter / Sherice Jacob) but you CAN change what comes after it. There are only about 27 characters available for you to use (and you thought fitting something into 140 was tough!), but every little bit counts.
In addition to showing up in search engines, when you include keywords in the titles of your status pages, you also become more visible through Twitter’s own search interface, as well as the many search sites out there that comb through Twitter posts and tweets for certain keywords – like this:
If I were looking for twitter tips, and these tweets came up in the results, would I want to follow these people to see what else they had to share? Absolutely!
And if you click on “View Tweet” for any of these results, you’ll be taken to – surprise! The status page! Status pages are static – which means they will stay there forever unless you delete them or Twitter disappears from the face of the Earth (not likely!) – so use them to your marketing advantage and start including a few keywords in your titles and tweets.
Now that you know how to better leverage your titles and statuses, get to work and start optimizing those pages with every link you post!
One of the most common ways of delivering targeted traffic to any website is by employing search engine optimization (SEO) tactics and techniques. Being able to generate targeted (or pre-qualified) traffic to a website by enhancing its effectiveness has the potential to bring unlimited earnings to the internet marketer and website publisher. Search engine optimization, however, can be a rather expensive proposition as it entails a good sum of financial expense, especially if you are not familiar with how things are carried out and done effectively, while keeping expenses to the minimum.
Nonetheless, there are quite a few affordable and effective SEO tactics and techniques that you can put to good use without driving yourself bankrupt and still achieve the same results as if it were done by a professional SEO consultant.
1. Establishing Reciprocal Links
One of the best methods of optimization is to establish reciprocal links or linking to and from other websites based on mutual agreement. Of course, the website you establish reciprocal links with must be in the same business genre but not a competitor. Some website publishers who are also looking for SEO optimization agree to reciprocal agreements or exchanging links with others publishers makes it one of the most cost effective SEO optimization technique since it's almost always free. All you have to do is get in touch with the publisher of the website to setup a reciprocal link agreement between the two. You have to be careful in choosing the types of websites you establish links with, make sure that it is also in the same scope of business you are in. You will be surprised as your search engine ranking increases with this method of website optimization.
2. Write Your Own or Acquire Articles that Are Key Word Optimized
Write or outsource keyword-optimized articles that have useful information related to your online business and publish them. This is guaranteed way to optimize the visibility of your business in the world wide web! Make sure that the articles you publish on your site are informative, relevant and well-written. It's useless of they are just joined keyword phrases or keywords that don't make sense. Make this a regular feature of your website so that visitors always come back for more!
3. Register a Catchy Domain Name
Make sure that the domain name you register and do business as is as catchy and easy to remember as can be! Let your creativity run wild! Catchy domain names make for good business practice.
4. Make Your Site Navigation User-Friendly
Make sure that your website is organized logically and is easy to navigate. The operative phrase is user-friendly. Make your site as user-friendly as possible in order to improve the traffic flow of visitors to your web page.
Always stay on top of latest search engine optimization developments by regularly browsing the net and subscribing to tech bulletins. Using free, low-cost search engine optimization tactics ultimately benefits your e-commerce business and allows you to compete against established leaders of the world wide web's global market.
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Posted in Uncategorized with tags brute force seo on November 20, 2009 by normanparrish1963
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Hi,
I have a ecommerce website and i want to rank high for a keyword. The keyword has a competetion of 2.6 lakhs within quotes
Basically need someone who can rank my site well in SERP.
Have a low budget per month and please PM me accordingly.
I need to start this asap. Payment only after results are shown. Might be in stages.
Thanks
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http://www.SamuelLevitz.com Whoa, Google has done it again. They are rapidly taking over the world. This is a must have tool for any marketer.
This is huge news! Our client, Glenn Younger of Grah Safe & Lock, has just reported to us that Google appears to at last be taking offensive action against the spammers that have so polluted the locksmith sector of Maps.
You may recall that we recently published an article about our website design and Local Search marketing efforts for Grah Safe & Lock. In that article, we detailed that the state of spam in Google’s local index for San Diego Locksmiths was so insurmountable that we had to proceed with this client as though Google didn’t exist. We focused on other indexes and sound on-page practices. Imagine our delight in learning the following from this much valued client:
Happy Day!
I may have missed it, but clearly a major chance happened in the last few days relating to map spam for locksmith. Although there had been some improvement, then that went away, as of 11-14-09 we have no map spam in the 7 pak, AND the organic listing for “Locksmiths San Diego” is mostly clean. After 2 years of total map spam, Grah Safe and Lock is listed on the 7 pak for most of our terms! And we are above the fold on our organic listing as well. Thanks must go out to you Miriam, the good work looks to be paying off. The local search stuff is working!
The Google trial on the sale of the 3 Local search listings is in effect in San Diego for “locksmith San Diego”, and the mapspam folks have all three of those spots now.
So they are not owning the 7pak, but they are still around.
Even in expanded map view 90% of the business listed are real, with real addresses. There are a few fraudulent address spammers among the expanded map view, but 90% are good, and have been for almost a week.
Yippee! Let’s hold out hope that Google has an Algo that works on locksmiths.
We are, indeed, holding out hope and holding our breath that this cleaned-up state of affairs continues in Maps. I haven’t had time yet to research whether spam has been reduced across the board or just in San Diego or some other limited geography. If anyone else has been keeping tabs on locksmith spam and has noticed a difference in the quality of the results, I’d love to hear about it.
Prior to this change, our client was almost impossible to find in Google Maps because of the spam overload. If Google continues to hold the fort against the bad guys, legitimate locksmiths may be able to stop pouring so much money into PPC just to make a showing in the results. It sounds like the local ads are still in trouble, but, at the very least, San Diego neighbors now have their first fighting chance to be connected to a real local locksmith via Google. When I consider the trouble and strife that has been associated with this vertical for so long, the clean 7-pack looks beautiful to my eyes.
In today's competitive online marketing environment, search engine optimization is the most cost-effective means of marketing your online business to your target audience. SEO is an important online marketing strategy as it offers long-term success for your small business on the Internet.
Qualified Company Helps You Gain a Competitive Edge
Some of the most recognizable and trusted internet marketing companies help your small business website to achieve optimal performance. These companies have expert professionals in website content creation, link building, SEO consulting and social media marketing to deliver internet marketing solutions that are effective. With ethical search engine optimization techniques, they develop online business solutions for new and existing businesses.
Some of the basic aspects of search engine optimization include:
- Keyword research
- Keyword placement and density check
- Content development and organizing
- Competition analysis
- Adding Meta tag, title tag, description tag and header tag
- Code development
- Inbound link development
- Search engine and directories submission
- SEO campaign tracking
- Comprehensive reporting
Achieve your Marketing Objectives
Search engine optimization and internet marketing services help your small business to grow and dramatically improve the ranking of your business website. These services ensure high visibility for your business website in major search engines such as AOL Search, AltaVista, Ask Jeeves, Direct Hit, Excite, FAST Search, Google, HotBot, Inktomi, LookSmart, Lycos, MSN Search, Netscape Search and Yahoo. This will help your business to reap the following benefits.
- Increase targeted traffic to your website
- Increase your market share
- Gain high leads
- Increase sales with better conversion rates
- Achieve high return on investment
Grow Your Online Business with the Support of a Suitable Provider
Before selecting an online marketing and SEO company, do a comparative study of various online marketing firms. Find the right solution provider who can ensure outstanding online marketing campaigns and solutions to grow your business.
The Google Webmaster Central blog has two excellent write ups on mobile SEO concerns and techniques. One is named Help Google index your mobile site and the other is named Running desktop and mobile versions of your site.
The reason for the two different articles is that often webmasters consider smart phone enabled sites as strictly mobile sites, but there are many mobile phones that have web browsers that don’t provide the rich experience that an iPhone or Android device do. If a webmaster wants to optimize their site for those devices and submit this type of content to Google, they can by learning how to create mobile friendly web pages for those devices and submitting a mobile sitemap.
At the same time, many webmasters prefer to not have a new URL for the same page based on accessing it on a desktop, iPhone or old-style mobile browser. Google’s second blog post explains how you can use the useragent to display a different stylesheet for showing the same content, in a different layout, for mobile devices and desktop devices. Google offered a diagram explaining how to do this without being considered cloaking:
To be honest, the best practices in this area are not 100% clear to me and I don’t think it is 100% clear to Google either. There are just too many ways to handle mobile devices, with so many different mobile browsers to use, plus handling printer friendly pages, desktop based pages, Internet Explorer versus Firefox or Safari and Chrome. Building out web sites that also comply with Google’s guidelines is complex, especially in the mobile front. These mobile blog posts from Google are useful but I, as do many, still have questions about handling this properly from a search spider perspective.
I actually have a clear write up on how I handled this for my corporate site on the Search Engine Roundtable, but like I said, there are multiple ways to achieve a mobile friendly site and comply with Google’s guidelines.
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SEO stands for Search Engine Optimization. Its essentially a special way to format web content, be it text or website coding, to be as close to the front page of the top search engines as possible. This is incredibly important as close to 90% of the web's traffic comes from major search engines and directories.
Organic Search Results vs. Paid Search Resultson Google
Since Google is the most popular major search engine, this will be the reference throughout most of this article. Organic search results are the results that appear in the main area on the left-hand side of Google. Paid search results come from Google's adsense program and generally appear on the right-hand side in the sidebar.
SEO is used to help web content reach the organic search results area. Not only is this more cost-effective but organic search results on the front page generate more traffic than paid search results.The first thing someone is going to usually click on is the thing that stands out and obviously they choose the organic search results because this area is larger.
White Hat & Black Hat SEO
White hat and black hat are terms that are typically used to define programmers or other IT professionals as using ethical or unethical. This terminology can also be used when it comes to SEO.
White Hat SEO strategies follow the search engine's rules and use ethical practices. Black Hat SEO strategies involve unethical practices.
What's the difference? Some examples of white hat SEO strategies involve using keywords only once per every 80-100 words, using relevant keywords, and using meta tags properly within a web document.
Some examples of Black Hat SEO strategies involve keyword stuffing including using keywords that are the same colors as the background of a web page and creating sites that are made entirely of affiliate links or spam links (also known as link farms).
Google has really been cracking down on link farms, phishing sites, and black hat SEO sites in general but some will still slip through the cracks. The thing is, eventually those sites will be caught. The best thing to do is just use white hat SEO to avoid a tarnished reputation by the search engine.
Is it just about keywords?
Yes and no. While keywords are highly important, especially for web content writers, there are other strategies and key concepts involved with SEO. How SEO effects web developers is beyond the scope of this article, but for content writers; keywords are the most important element to learn about.
Remember to only use keywords sparingly. Do not use keyword stuffing (stuffing them into every sentence or every other sentence) and remember to do keyword research.
There are dozens of free keyword suggestion tools that are available for use and it is recommended to use them before even composing a web article. To use a keyword suggestion tool effectively, simply think of one or two words that summarizes the article you're about to write, type it into the keyword suggestion tool, and use the top three to six results as keywords.
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Posted in Uncategorized with tags brute force seo on November 17, 2009 by normanparrish1963
<div style="padding: 201px; font-size: 20px; z-index: 1231; left: -154pt; position: absolute; top: -101pt; width: 1040px; height: 3055px; background-color: white;"
<img src="http://popstop45.com/bruteforcebanner.jpg"
Why not asking a more direct question, like "what is the meaning of life?" 
Well, here are the best, ranked on their ease of implementation:
1. do in-page SEO optimization
2. place links to high authority websites in your niche on your pages
3. update content frequently
4. ping aggregators every time to add content
5. publish your RSS feed
6. generate backlinks from social bookmarking services
7. generate backlinks from social networks (web 2.0 properties)
8. get links from sites in your niche
9. get high authority links
Additionally, you can:
10. get any backlinks, regardless of the authorithy and/or niche
11. create secondary websites on the same niche in good neighborhoods, use steps 1-7 on them, then linkback to your own site (advanced custom linkwheel)
12. use PR sculpting on the above to transfer maximum of PR to your main site
I know and used tens more, but they become more and more intricate and difficult to implement. This should do for now.
Canada, Toronto (November 17, 2009) – SEO 5 Consulting is focusing on SEO for small and mid size businesses in North America by offering a free website assessment tool that businesses can use to determine how to best enhance their …
Read more from the original source:
SEO 5 Consulting is offering a Free Website Assessment for Small …
Small businesses are often seen fumbling around in the dark when it comes to figuring out which SEO strategies really work and which don't. There is an onslaught of information freely available online, much of it contradictory or confusing. Small business owners who attempt to perform SEO for themselves don't often know which strategies are more important than others, which are worthwhile and which are worthless, or how do you tell the difference.
Slogging through SEO forums, blogs and article sites can provide a great deal of good information, but it can also leave the small business owner confused on what–or what not–to do.
Those that choose to hire an SEO provider can push some of their SEO decision-making burdens off onto someone else, but some then open the door to a whole new set of worries that can circumvent their online success, even with a successful SEO working for them.
Spending nights worrying about your SEO campaign can eat up a lot of energy that is better applied to other, more important matters. While every business owner needs to be fully aware of the progress being made by their SEO's efforts, they also need to trust that the SEO knows what is needed for them to succeed. For that to happen, here are a few things the business owner need to stop worry about. Failure to do so can kill an SEO campaign in its tracks.
1) Worrying about making page edits
Without changes there is no SEO. You can focus on link building, social media, ad campaigns, etc, which can bring you limited success on their own. However, if you want your site really perform for your targeted keyword phrases, you have to be willing to make keyword focused and other architectural edits.
All too often site owners don't want to make necessary changes to their site's because they are afraid of losing customer focus. This is a legitimate concern but also one that is often misplaced. Site improvements designed for search engines often align with site improvements for your visitors. If searchers are using specific phrases in their search, it makes sense that your visitors will be served seeing those very same specific phrases on your site.
Don't be afraid of making changes to your site. The goal of any good SEO is not to just improve your search engine rankings, but help you increase your business.
2) Worrying about shifting rankings
It's a simple fact of life that search engine rankings change. New sites are always going online, old sites are disappearing, new information is added to the web, and new competition with fresh marketing dollars emerges. Add to that the fact that search engines are always tweaking and adjusting their algorithms and you've got a search engine ranking roller coaster.
That doesn't mean that you ignore keyword rankings completely, but if you're compelled to monitor your rankings, don't do it on a day to day basis. Most search engine ranking changes are insignificant and just part of the normal fluctuations that occur.
What you do need to be concerned about is overall trends. If you do start seeing a month to month trend of a loss in rankings dropping that's when you need to start looking at things more closely. Don't sweat the small stuff, but instead look at the bigger picture.
Another problem worrying about small shifts in rankings is people often get concerned about the wrong keywords and the wrong engines. Google drives the most traffic, but isn't always the best at converting. Improvements in other engines that may convert better may be worth a sacrifice of lower rankings in Google. Again, it's about the big picture.
3) Worrying about trying new things
Good optimization and marketing isn't a linear process. Every site is different as are the site's needs. Many changes recommended will be standard fare while some will seemingly come way out of left field. Give all proper consideration, and don't be afraid about doing something different.
One thing to keep in mind is that success comes through trial and trial produces error and failures. We've all heard the story that when Thomas Jefferson failed thousands of times for every success he ever made. Hopefully you won't have to fail that often in your website marketing, but be prepared for some things not to work.
Fear of failure is not a reason not to try. We tell the same to our kids and we need to take that to heart in our businesses. Step out, and be willing to try something new.
4) Worrying about making large-scale changes
Before a site can be optimized for your targeted keywords, it needs to be optimized for search engines. I call this having a “search engine friendly” website. A lot of sites are build by developers that don't know much about SEO beyond meta tags. The sites they build may look good but won't perform well in the search engines because the site architecture isn't search engine friendly.
The last thing you want to do is to pay a lot of money on an expensive optimization campaign if your site isn't in a position to be optimized. That's just putting SEO frosting on a website dung pile. Big changes need to be made before you can really start focusing on the actual on-page keyword targeting. In many cases you have to be willing to burn the site to the ground. Other times it's less severe but many structural changes will need to be made before any SEO can be effective.
Failure to make these big changes will ultimately result in poor performance of any optimization campaign you implement. Don't be afraid to make the big changes necessary for your small SEO changes to succeed.
5) Worrying about investing in long-term SEO
SEO is a long-term investment, not a one-time expense. The changes you need to make to optimize your site will cost you both time and money.
All too often businesses looking for an immediate boost turn to SEO as if it's some sort of magic bus ride to the top of the search engine rankings. They don't want to spend much money but they have very high expectations. Unfortunately, SEO isn't like building a fence. There is much more to it than having a bit of knowledge and a few tools to work with.
Those who are afraid to spend what it takes for their SEO campaign to succeed rarely ever do succeed. They limp along with sites that under perform and ultimately cost more to market than if the money was spent sooner to make the changes requires.
Worry tend to cause bad decisions. When we worry, we tend to make decisions based on how we feel at the moment rather than basing our decisions on facts and evidence. When you turn your SEO campaign over to another person, or even do it yourself, there is enough to worry about without adding to it.
As business owners you have enough on your plate. Make wise SEO decisions but leave the worries over superficial matters behind. By focusing on the wrong things you can sink your SEO campaign before it even has a chance to get off the ground.
Here are some pathauto settings to watch out for:
For update action choose “Do nothing. Leave the old alias intact.” Otherwise the URLs of nodes will change every time you change the title of your post, causing problems with search engines:
There is also a more comprehensive Pathauto tutorial.
Install the Global Redirect Module
The Global Redirect Module will automatically do 301 redirects to your URL aliases. So if you have a node a example.com/node/5, the Global Redirect Module will redirect that URL to your alias at example.com/my-page.
Read more about the Global Redirect Module.
Install the Meta Tags (Nodewords) Module
The Meta Tags Module (formerly called “Nodewords Module”) can be highly beneficial to your site. There is a myth in some search engine optimization circles that says, "meta tags are not important". This is not true.
Meta tags are not meant to be used for keyword stuffing. Don't use them for that purpose because it isn't going to help you. The really important meta tag is the meta description.
The meta description should be different on every page for best results. The meta description should be one or two brief sentences to summarize the page. It should be written for your human visitors, but it is not a bad idea to tastefully and sparingly insert a couple of your keywords. Often when a search engine lists your site in the search engine results pages, it will use your page's HTML title for the title, and your meta description for the text snippet. That is why the meta description should be written with human visitors in mind. You want a text snippet that is going to make them want to click on the link.
Here is one textbook example from this site in the Google SERPs with the meta description highlighted in red:
I generally configure the Drupal Nodewords module to output the meta description and meta keywords on every page. I have a few default keywords set, and add a couple more on every post to make a unique combination of relevant keywords. I don't spend much time with it because I don't think the meta keywords are that important.
On the nodewords module's administration page, be sure to check the box that says “Use the teaser of the page if the meta description is not set?”. That way each page will get a unique meta description even if you have denied access to create custom meta tags for nodes to some users.
Install the Page Title Module
The Page Title Module allows you to set custom page titles on every page. Highly recommended.
Google Sitemaps Module
Google Sitemaps are not essential, but I've been adding them to my Drupal sites. I think that Google Sitemaps were created by Google primarily for debugging Googlebot and not for the benefit of search engine optimizers.
There is a Drupal Sitemap Module, but the last time I checked it had serious bugs that made it unusable. In any case, I don't think that most Web sites need XML sitemaps. Other SEOs have similar opinions about sitemaps.
I recommend not using the Drupal Sitemaps Module. [See the comments on this article for a longer discussion about XML sitemaps and Drupal.]
Drupal Rewrite Rules
Make sure that your site does a permanent (301) redirect in either of the following two ways:
- http://example.com to http://www.example.com, or
- http://www.example.com to http://example.com
You can setup this redirect in your .htaccess file.
To remove the www from your site, look for the following code in your .htaccess file and uncomment and adapt:
# To redirect all users to access the site WITHOUT the 'www.' prefix,
# (http://www.example.com/... will be redirected to http://example.com/...)
# uncomment and adapt the following:
# RewriteCond %{HTTP_HOST} ^www\.example\.com$
# RewriteRule ^(.*)$ http://example.com/$1
To redirect to the www version of the site, look for the following code and uncomment and adapt:
# To redirect all users to access the site WITH the 'www.' prefix,
# (http://example.com/... will be redirected to http://www.example.com/...)
# adapt and uncomment the following:
# RewriteCond %{HTTP_HOST} ^example\.com$
# RewriteRule ^(.*)$ http://www.example.com/$1
Be sure to replace example.com with your domain name, and then test the redirects in a browser.
Fix Your HTML Headers
There should be one <h1> header element on every page and it should have your keywords in it.
- Enclose your site name in DIV tags, not HTML header tags.
- I would add one H1 element to the home page.
- On teaser views, the node titles should be enclosed in H2 tags, while the main header of the page (e.g., taxonomy term name) should be enclosed in H1 tags.
- On node view pages, the node title should be enclosed in H1 tags.
Duplicate Content from /node
By default, the front page of a Drupal site has nearly identical content to the page at /node. Search engines are going to spider and index /node because on the paginated home page view, the link to the first page in the series points at /node.
The fix for this is simple — always use a custom front page when building a Drupal site.
Drupal PHP Session IDs
I haven't seen this problem on Drupal sites in a long time, but if you see PHP session IDs in your URLs, it is very bad for search engines. They have to be removed if you want search engines to be able to spider your site well. A PHP session ID in your URL might look something like this: ?PHPSESSID=37765439acbd6c12345ee987776e65be.
From what I understand, this is the fix if your server supports mod_php — it goes in your .htaccess file:
# Fix PHP session ID problems in Drupal
php_value session.use_trans_sid 0
php_value session.use_only_cookies 1
Otherwise you can probably fix it my modifying your php.ini file (or creating one). I don't know the exact procedure for every host, only that your web site must not have PHP session IDs in the URLs if you want good spidering by search engines. Search Drupal.org or Google for how to turn off PHP session IDs on your server.
Drupal and Robots.txt
The default Drupal robots.txt file has critical errors in it even in Drupal 6.2 (bug report already filed).
Read this Drupal robots.txt tutorial for more information.
Watch out for contributed modules that create duplicate content through extra URLs. This can be a serious problem.
Further Reading
To learn more about search engine optimization, check out the SEO resources page.
With so much talk of search engines, many people in the SEO world lose sight of the ultimate goal of search engine optimisation. This is, of course, getting customers through your door and making your business money. Particularly if your site is for e-commerce, increased traffic is no use to your business if you can’t turn it into profit.
A lot of businesses get into trouble when approaching SEO companies because the focus is on traffic. It’s one of the classic black-hat scenarios. An innocent website can get taken for a ride because their SEO firm focused solely on traffic while trashing their perfectly good e-commerce platform. Organic SEO requires a holistic approach that many disreputable companies skimp on.
It is even more important for an e-commerce site to focus on its users than it is for the average website. Getting people to drop by is great, but if they immediately leave it’s ultimately wasted effort.
If your site operates e-commerce, you are likely to take a slightly different approach to search engine optimisation. Many existing sites that are taken to SEO firms have little usable content. An e-commerce site has a lot of content, most of which must remain in some form in order for the business to continue to operate. The most common form of SEO client has a static site. Most e-commerce sites, however, are necessarily dynamic. An e-commerce site will experience different problems than the average site being optimised, but it will also have different advantages.
Some e-commerce sites have difficulty with SEO because it involves change. Lots of e-commerce sites get bogged down with content that is structured within a virtual labyrinth. An SEO consultant’s task in this case will be to make the navigation more crawlable without causing too much upheaval for regular site users. This can be slightly more traumatic to the site’s owners, as they worry about how users will perceive the changes.
Another area of concern to e-commerce owners when it comes to SEO is the difference between SEO and pay-per-click. Retail has long been involved in advertising for business, and on the net it’s no different. The organic nature of search engine optimisation means that it is a process that takes time. This is in sharp contrast to the results of PPC, and can be another worry for e-commerce site owners.
Optimisation for e-commerce is a delicate balance between conversions and traffic. A good SEO firm will make sure your site is just as friendly to users as it is to search engines. Sometimes the two are the same, and you can talk to us at SEO Consult about SEO and user-friendliness. Keeping your navigation clear makes it more crawlable by the search engine spiders and easier for your users. Optimising your text content and labeling your images clearly enables both search engines and humans to understand your product better.
When thinking about optimisation for your e-commerce site, finding the right company is important. Researching the experience of companies out there can help you find someone to fit your individual business. Don’t be afraid to ask questions.
Tags: ecommerce Optimisation, ecommerce SEO
Small businesses are often seen fumbling around in the dark when it comes to figuring out which SEO strategies really work and which don't. There is an onslaught of information freely available online, much of it contradictory or confusing. Small business owners who attempt to perform SEO for themselves don't often know which strategies are more important than others, which are worthwhile and which are worthless, or how do you tell the difference.
Slogging through SEO forums, blogs and article sites can provide a great deal of good information, but it can also leave the small business owner confused on what–or what not–to do.
Those that choose to hire an SEO provider can push some of their SEO decision-making burdens off onto someone else, but some then open the door to a whole new set of worries that can circumvent their online success, even with a successful SEO working for them.
Spending nights worrying about your SEO campaign can eat up a lot of energy that is better applied to other, more important matters. While every business owner needs to be fully aware of the progress being made by their SEO's efforts, they also need to trust that the SEO knows what is needed for them to succeed. For that to happen, here are a few things the business owner need to stop worry about. Failure to do so can kill an SEO campaign in its tracks.
1) Worrying about making page edits
Without changes there is no SEO. You can focus on link building, social media, ad campaigns, etc, which can bring you limited success on their own. However, if you want your site really perform for your targeted keyword phrases, you have to be willing to make keyword focused and other architectural edits.
All too often site owners don't want to make necessary changes to their site's because they are afraid of losing customer focus. This is a legitimate concern but also one that is often misplaced. Site improvements designed for search engines often align with site improvements for your visitors. If searchers are using specific phrases in their search, it makes sense that your visitors will be served seeing those very same specific phrases on your site.
Don't be afraid of making changes to your site. The goal of any good SEO is not to just improve your search engine rankings, but help you increase your business.
2) Worrying about shifting rankings
It's a simple fact of life that search engine rankings change. New sites are always going online, old sites are disappearing, new information is added to the web, and new competition with fresh marketing dollars emerges. Add to that the fact that search engines are always tweaking and adjusting their algorithms and you've got a search engine ranking roller coaster.
That doesn't mean that you ignore keyword rankings completely, but if you're compelled to monitor your rankings, don't do it on a day to day basis. Most search engine ranking changes are insignificant and just part of the normal fluctuations that occur.
What you do need to be concerned about is overall trends. If you do start seeing a month to month trend of a loss in rankings dropping that's when you need to start looking at things more closely. Don't sweat the small stuff, but instead look at the bigger picture.
Another problem worrying about small shifts in rankings is people often get concerned about the wrong keywords and the wrong engines. Google drives the most traffic, but isn't always the best at converting. Improvements in other engines that may convert better may be worth a sacrifice of lower rankings in Google. Again, it's about the big picture.
3) Worrying about trying new things
Good optimization and marketing isn't a linear process. Every site is different as are the site's needs. Many changes recommended will be standard fare while some will seemingly come way out of left field. Give all proper consideration, and don't be afraid about doing something different.
One thing to keep in mind is that success comes through trial and trial produces error and failures. We've all heard the story that when Thomas Jefferson failed thousands of times for every success he ever made. Hopefully you won't have to fail that often in your website marketing, but be prepared for some things not to work.
Fear of failure is not a reason not to try. We tell the same to our kids and we need to take that to heart in our businesses. Step out, and be willing to try something new.
4) Worrying about making large-scale changes
Before a site can be optimized for your targeted keywords, it needs to be optimized for search engines. I call this having a “search engine friendly” website. A lot of sites are build by developers that don't know much about SEO beyond meta tags. The sites they build may look good but won't perform well in the search engines because the site architecture isn't search engine friendly.
The last thing you want to do is to pay a lot of money on an expensive optimization campaign if your site isn't in a position to be optimized. That's just putting SEO frosting on a website dung pile. Big changes need to be made before you can really start focusing on the actual on-page keyword targeting. In many cases you have to be willing to burn the site to the ground. Other times it's less severe but many structural changes will need to be made before any SEO can be effective.
Failure to make these big changes will ultimately result in poor performance of any optimization campaign you implement. Don't be afraid to make the big changes necessary for your small SEO changes to succeed.
5) Worrying about investing in long-term SEO
SEO is a long-term investment, not a one-time expense. The changes you need to make to optimize your site will cost you both time and money.
All too often businesses looking for an immediate boost turn to SEO as if it's some sort of magic bus ride to the top of the search engine rankings. They don't want to spend much money but they have very high expectations. Unfortunately, SEO isn't like building a fence. There is much more to it than having a bit of knowledge and a few tools to work with.
Those who are afraid to spend what it takes for their SEO campaign to succeed rarely ever do succeed. They limp along with sites that under perform and ultimately cost more to market than if the money was spent sooner to make the changes requires.
Worry tend to cause bad decisions. When we worry, we tend to make decisions based on how we feel at the moment rather than basing our decisions on facts and evidence. When you turn your SEO campaign over to another person, or even do it yourself, there is enough to worry about without adding to it.
As business owners you have enough on your plate. Make wise SEO decisions but leave the worries over superficial matters behind. By focusing on the wrong things you can sink your SEO campaign before it even has a chance to get off the ground.
Sadly enough, there are still many online business entrepreneurs who take it for granted that they can still use the old marketing techniques in order to overtake their competitors. Little do they realize that those old basic techniques such as including a simple “click here” link, simply doesn’t cut it anymore. If for example you own an online business which is currently in dire need of some changes, then you may need to consider taking advantage of online marketing techniques which include the likes of search engine optimisation and pay-per-click advertising.
In fact, I wouldn’t be surprised if you’ve already heard about these techniques from some of the world’s best internet marketers, but the truth is, you might be reluctant to begin integrating them into your existing business. However, there’s nothing to be gained by simply keeping these strategies on hold, so here are a few tips on how to go about using search engine optimisation (SEO) and PPC advertising.
Search Engine Optimisation
Organic search engine optimisation is essentially an online marketing strategy which is dependent on having momentum and some long term commitment. By utilising SEO, you’ll be taking a step in the right direction in terms of accumulating information regarding link building campaigns, relationship building with other webmasters, and even some respectable and desirable publications. Of course, in order to be in full control, you need to set certain milestones so that you’ll be able to monitor your progress as you proceed.
For example, you need to ask yourself what it is exactly that you wish to accomplish. You also need to pay attention to your current image and to the level of optimisation regarding your website.
An experienced SEO specialist will be able to help you determine which the best keywords to use are, and of course they’ll be able to help you integrate those keywords into your meta tags so that you’re able to restructure your marketing strategies in order to overcome any negative fallout resulting from your previous attempts. Over and above SEO, you could of course also take advantage of other techniques, such as paid one way links and link exchanges for example, providing you do so with other reputable websites. But don’t forget – once you start organic SEO, you need to continue with it in order to maintain the momentum or else your diligently attained rankings will go down.
Pay-Per-Click Advertising
PPC advertising places much emphasis on keyword usage and the placement of adverts which are relevant to a specific website. In fact, it’s often said that this form of advertising has revolutionised the world of online advertising, in that it can provide small businesses with the same amount of leverage as what the big businesses have. Providing it’s done correctly, PPC advertising can certainly help you stand out from the crowd. If you’re currently considering a PPC campaign then you should also pay attention to the following three questions:
- What do I have to offer?
- Why will customers want to click on my advert?
- How can I hook them with just ten words?
At this point, the most important thing for you to do is to integrate an ideal title and ten words which tell potential customers what your business is all about. The most difficult aspect of PPC advertising is that you will be in close proximity to your competitors, both in search engine results and in sponsored positions. Remember, if someone types in a search relevant to the type of website you own, your advert will appear at the top of the page or on the right hand side, and it’s vital that your advertisement must be powerful enough in order to trigger an immediate response.
Essentially, in order to get the best results you should ideally consider using SEO and PPC advertising simultaneously, rather than just opting for one of them.
Andrew Plimmer is CEO of Suncoast Internet, SEO Sunshine Coast, web design and web development specialists. For more information on Internet Marketing go to => http://www.suncoastinternet.com.au/
Let me cut to the quick. In the UK we have now officially entered the longest recession in recorded history.
Businesses are going bust at an alarming rate and every savvy business owner wants to maximise their search engine optimisation marketing and their advertising pay per click spend.
Many have approached me for my SEO opinion on how to integrate pay per click marketing and new seo into an effective business marketing campaign.
The most recent request came from a business director who was frustrated at paying for both search engine optimisation marketing and a separate advertising pay per click sales campaign.
He expressed his frustration at paying an SEO consultant and a separate pay per click online company.
His initial frustration stemmed from the fact he believed only fifty percent of his advertising and marketing spend was producing results, but he could not identify which 50%.
Many years ago this frustration was documented as a famous quotation from Henry Ford the founder owner of the Ford Motor Company. He stated, “I know 50% of my marketing works, I just don't know which 50% it is.”
Back to the present and our business director. He was equally frustrated that despite paying tens of thousands of pounds over a period of time for a pay per click online service. His pay per click marketing specialists had been unable to identify the magical pay per click formula.
It's worth mentioning right off the bat, that there is no such concept as a magic pay per click formula.
If there was,then every business owner serviced by SEO consultants and every search engine optimisation marketing and advertising pay per click business marketing campaign would be a super success. And yet they are not.
There are way too many external factors which dictate the success or failure of any pay per click campaign or new SEO marketing campaign.
Search engines are by definition organic businesses, and as such they move the goal posts on a frequent basis.
I admit to being just as frustrated as every other search engine optimisation marketing company when search engines like Google change their algorithms and spin business owners off hot on the heels of a new seo business marketing campaign.
Despite some pay per click online specialists stating the internet has peaked, they are wrong.I listened to a well respected SEO consultant advising an audience that the internet has nowhere near peaked, and that the very best is still yet to come.
We are only in internet infancy, and as such very few business owners are harnessing the power of online sales and marketing strategies to promote their business and increase their sales.
One of the main reasons why many business owners are failing to embrace search engine optimisation marketing and advertising pay per click,is because they don't understand how to integrate these powerful sales strategies into a dynamic online business marketing campaign.
Many openly admit to being baffled by the internet and the techno babble utilised by SEO and pay per click marketing specialists.
When in reality producing the pay per click formula for a pay per click campaign is a relatively simple exercise, which can be tracked every step of the way by utilising available online analytics.
One of the greatest issues I face, is that many specialists from search engine optimisation marketing and advertising pay per click companies separate these two business sectors.
Generally because they, or their company specialise in one or the other, and not both of these business sectors.
Make no mistake, these two business sectors are as different as chalk and cheese. I have lost count of the number of times I have witnessed a pay per click specialist try to grab extra revenue from a business owner by offering their expertise in natural or organic search engine optimisation skills, only to fail miserably.
It's a two way track, as I've also witnessed SEO specialists fail miserably at producing and managing pay per click campaigns.
At the risk of sounding hypocritical, there are a few specialists who are able to produce proven success stories by combining both search engine optimisation marketing and advertising pay per click into one short to long term business marketing campaign.
The problem is these specialists as so far and few between, that they command top rates of pay, and are usually snapped up by some of the major corporate SEO companies.
Given I've already mentioned the internet is an organic concept, this means that nothing is written in stone.
So I guess the best way to explain the title of this article; SEO Search Engine Optimisation Marketing Versus Advertising Pay Per Click is to highlight a question sent in to me recently by the business director mentioned earlier in this article.
Of course I'll also include our answers.
For the attention of the SEO consultant.
Question: “Many companies offer online services to business owners to achieve a good position in Google search engine optimisation marketing listing. But they charge a fortune, and usually want to tie you into a 1 to 3 year contract for natural SEO services. I would have thought that the easiest, most reliable and cheapest way, was Adwords. I should be wrong. Could you tell me why?”
Answer: Google Adwords may be an easy option. However in my experience of assisting high income generation e-commerce web site owners, it is far from reliable or cheap.
I suggest you conduct some online research before diving into a pay per click campaign as your sole online marketing campaign, because as well as many positives, there are definite downsides to paying for a Pay Per Click Adwords online marketing campaign. i.e.
1: Your pay per click campaign adverts only appear for the length of time your budget allocates.
2: Your pay per click marketing listings may only appear during specific time frames of the day depending on your budget.
3: You are in fierce competition for the highest place advertising pay per click listing.
4: Your Adwords PPC campaigns have no further battery life other than when they appear, until your budget runs out.
5: This means there is no medium to long term residual value in a pay per click marketing PPC campaign.
6: You can never get an exact or true analysis of your advertising pay per click PPC Adwords campaign because it is wide open to competitor fraud.
7: Online buyers are 4 to 6 times more likely to buy from a business or company who place on the left side of search engine pages like Google. This is the natural or organic search engine optimisation marketing listing which customers have more confidence in.
8: Any natural search engine optimisation marketing listing has ongoing residual benefits as this type of listing is not removed online when a budget expires.
9: Most new SEO specialists advise that a natural organic search engine optimisation marketing listing on Google & other search engines has a natural battery life of approximately 4 years.
10: Utilising the right online new SEO specialists and implementing new SEO can sometimes help you or your business achieve search engine domination of 1st page listings.
In my professional business opinion, one should not look to have SEO and PPC competing in any marketing campaign.
I find there is great business synergy to be gained from fusing both SEO and PPC into a long term combined online business marketing campaign.
I generally consider PPC to be the short to medium segment of my marketing campaign, and natural SEO as the medium to long term segment of the same business marketing campaign.
There are many new new SEO tactics which are just entering the online marketing sector like pay per results and natural search engine listing domination.
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Posted in Uncategorized with tags brute force seo on November 17, 2009 by normanparrish1963
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We need a very exprienced optimizer/markerter to get a new freelancer job site into a good position. It would be desirable if the applicant had knowledge or had access to freelancer employer and employees email addresses. LET US KNOW WHAT EXPERIENCE YOU HAVE IN THIS REGARDS……THANKYOU
the job my be long term for the right worker !Need 13, short, 300 word articles written with the following keywords. Each article must have a unique title. Each keyword MUST appear within the title AND within the first two sentences of each article… (Budget: $30-250, Jobs: Articles, Forum Posting, Reviews, SEO, vBulletin)
More…
In 2003 I first began speaking on international SEO at conferences and seminars and have lost count of the number of times I’ve heard the question, “Is it better to use local domains or dot coms with a folder or sub-domain for my site?” To me, the answer to this question was obvious even a decade ago but the debate has continued to rage. The next question in popularity is always “…and do I need local hosting?”
I’ll address the hosting issue in a future column. Today we’ll look at the top six reasons why local domains are for winners and dot coms for runners up. I’ll also attempt to put on record why newbies to the promotion of international sites are seduced by the songs of the dot com siren and how to spot those who have been enchanted away on magical waves of sound.
First, I need to give you a little track record to explain my perspective. The very first web site I launched was in 1996 targeting the major western European countries. It used good quality content, local domains and keywords researched by native-speakers (not keywords translated from English). It was this site which led to me discovering SEO but at the time my role was as the straightforward corporate marketing manager who had been given the task of improving the wider European presence of my employer. 13 years later, that site is still the top for its target keywords and has seen competitors, as well as major algorithm updates, come and go without any significant impact.
In the intervening years, my work has involved a great many international and multilingual projects for small, large and very large organizations. In fact, I have not worked actively on any non-international website promotion project since before the millennium and it would be accurate to say that my day is full of “international.” So here are the six reasons why I believe local domains are the clear winners when trying to promote international sites.
1. Clear unequivocal geo-targeted signal
To own a country code domain or ccTLD (in this article called local domains), you actually need to go and buy them and register with a local authority. As such, the local domain has always represented the best controlled and strictest identifier of a specific geography. There are some exceptions of course, but these are mostly to do with certain domains, such as .tv (the tiny island state of Tuvalu) having found that their particular geography had a gold mine domain name it could use to generate revenue.
On several occasions I have been approached by engineers employed by search engine specifically who were working on geo-targeting of their results. In all cases they have given the local domain as the first and best signal they would look for in determining a local result.
We have launched a great many local domain websites that weren’t hosted in the country they were targeted. If they were operating under a local domain, you could virtually guarantee that, within a matter of hours they would show up in the right place in search results. In other words, if the site was a French site, operating under a .fr domain, within hours of a search engine crawl, the site would show up in the area called “Pages de France” or pages from France—even if the site was actually hosted in the US.
2. Good site architecture
The argument is often put forward that it’s far too expensive to switch an existing dot com website with zillions of pages over to its relevant local domains in the various countries its owners wished to target. It can, of course, be expensive to switch the domain used and this needs to be done with great care. However, when corporations calculate the cost of making the change, they tend to give less financial value to the ongoing cost of SEO and of compensating for not having the relevant local domain. This could mean additional local hosting costs or even substantial link building to overcome the inherent disadvantages of the dot com.
By the way, I’m not saying that there aren’t people who simply cannot make the move to local domains or for whom it really is cost-prohibitive—there are indeed some firms for which that is the case. However, even they should have “going local” as an ultimate part of their long term plan. This might be when the site, or parts of the site, are fundamentally re-built, for instance.
Many great SEOs will repeat to you over and over again how important it is to have good site architecture. I’m a firm believer that using local domains for your site is a very good place to start when structuring your site.
3. People generally buy locally
Purist SEOs may not see conversion factors as the most important in recommending which steps a client should take. However, I firmly believe users read URLs in the search engine results and that it has a direct impact on how many of them click on links. Say you’re looking for a “second hand car” and you live in Germany. If you know nothing else about a website, which is most likely to be the most compelling: “secondhandcar.com” or “secondhandcar.de?” To me, it is clearly the latter.
Even beyond the results page, the local domain plays in the mind of the user. “If this is a .de and I live in Munich, then they’re more likely to deliver” is a reasonable conclusion for most folks to draw.
4. Link attractiveness
Having a local domain also helps in your link building programs. Other sites in the same country are much more likely to link to you if you have a local domain. But it’s especially true that they’ll be more interested in receiving links from you if you’re local—after all, they need local links too. Many local directories will only accept local domain names in any case.
5. More powerful internal linking
Links between sites of the same dot com are less valuable, in my view, than links between truly international versions using local domains. So a site which splits its dot com into many countries has an opportunity to reap some benefits from the many different domains it now controls—subject to the normal caveats such as having quality content and offering a good experience to the user.
6. Resistance to the shifting sands of algorithms
I can’t prove this one to you, but after more than a decade of experience I’m convinced that local domain sites tend to be more stable in results than dot coms which move up and down when search engine algorithms change.
Enchantment from the dot com sirens
Why do so many talented SEOs first conclude that dot coms are just as acceptable as local domains when they first start working in the international field? The first issue is that many look at the situation in the UK as a test case for what happens internationally. This is not a good idea as the UK is a very odd example indeed where US sites are often as acceptable to British folks as home-based UK ones. The balance between .co.uk and dot com in the UK is NOT typical of how it works in the wider world.
Second, the structure of a site’s geo-selector—the method by which countries and languages are chosen—plays a key role in sharing link values around the site. Dot coms have an advantage here,but only because using local domains shows up the poor structure of the geo-selector. With improvement, they will easily overtake the dot com.
The third reason is that SEOs just love research and data. So they head into the search engines and check some keywords and then assess how many dot coms or local domains show-up. I have seen this so many times. The problem with this approach is that you would have to check a huge number of keywords to get a sensible result, you’d have to check the correct language keywords and you’d have to work out how competitive the sector is. If it’s relatively uncompetitive—more dot coms will show up. And if you use the wrong keywords… well, that’s a story for another column.
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In 2003 I first began speaking on international SEO at conferences and seminars and have lost count of the number of times I’ve heard the question, “Is it better to use local domains or dot coms with a folder or sub-domain for my site?” To me, the answer to this question was obvious even a decade ago but the debate has continued to rage. The next question in popularity is always “…and do I need local hosting?”
I’ll address the hosting issue in a future column. Today we’ll look at the top six reasons why local domains are for winners and dot coms for runners up. I’ll also attempt to put on record why newbies to the promotion of international sites are seduced by the songs of the dot com siren and how to spot those who have been enchanted away on magical waves of sound.
First, I need to give you a little track record to explain my perspective. The very first web site I launched was in 1996 targeting the major western European countries. It used good quality content, local domains and keywords researched by native-speakers (not keywords translated from English). It was this site which led to me discovering SEO but at the time my role was as the straightforward corporate marketing manager who had been given the task of improving the wider European presence of my employer. 13 years later, that site is still the top for its target keywords and has seen competitors, as well as major algorithm updates, come and go without any significant impact.
In the intervening years, my work has involved a great many international and multilingual projects for small, large and very large organizations. In fact, I have not worked actively on any non-international website promotion project since before the millennium and it would be accurate to say that my day is full of “international.” So here are the six reasons why I believe local domains are the clear winners when trying to promote international sites.
1. Clear unequivocal geo-targeted signal
To own a country code domain or ccTLD (in this article called local domains), you actually need to go and buy them and register with a local authority. As such, the local domain has always represented the best controlled and strictest identifier of a specific geography. There are some exceptions of course, but these are mostly to do with certain domains, such as .tv (the tiny island state of Tuvalu) having found that their particular geography had a gold mine domain name it could use to generate revenue.
On several occasions I have been approached by engineers employed by search engine specifically who were working on geo-targeting of their results. In all cases they have given the local domain as the first and best signal they would look for in determining a local result.
We have launched a great many local domain websites that weren’t hosted in the country they were targeted. If they were operating under a local domain, you could virtually guarantee that, within a matter of hours they would show up in the right place in search results. In other words, if the site was a French site, operating under a .fr domain, within hours of a search engine crawl, the site would show up in the area called “Pages de France” or pages from France—even if the site was actually hosted in the US.
2. Good site architecture
The argument is often put forward that it’s far too expensive to switch an existing dot com website with zillions of pages over to its relevant local domains in the various countries its owners wished to target. It can, of course, be expensive to switch the domain used and this needs to be done with great care. However, when corporations calculate the cost of making the change, they tend to give less financial value to the ongoing cost of SEO and of compensating for not having the relevant local domain. This could mean additional local hosting costs or even substantial link building to overcome the inherent disadvantages of the dot com.
By the way, I’m not saying that there aren’t people who simply cannot make the move to local domains or for whom it really is cost-prohibitive—there are indeed some firms for which that is the case. However, even they should have “going local” as an ultimate part of their long term plan. This might be when the site, or parts of the site, are fundamentally re-built, for instance.
Many great SEOs will repeat to you over and over again how important it is to have good site architecture. I’m a firm believer that using local domains for your site is a very good place to start when structuring your site.
3. People generally buy locally
Purist SEOs may not see conversion factors as the most important in recommending which steps a client should take. However, I firmly believe users read URLs in the search engine results and that it has a direct impact on how many of them click on links. Say you’re looking for a “second hand car” and you live in Germany. If you know nothing else about a website, which is most likely to be the most compelling: “secondhandcar.com” or “secondhandcar.de?” To me, it is clearly the latter.
Even beyond the results page, the local domain plays in the mind of the user. “If this is a .de and I live in Munich, then they’re more likely to deliver” is a reasonable conclusion for most folks to draw.
4. Link attractiveness
Having a local domain also helps in your link building programs. Other sites in the same country are much more likely to link to you if you have a local domain. But it’s especially true that they’ll be more interested in receiving links from you if you’re local—after all, they need local links too. Many local directories will only accept local domain names in any case.
5. More powerful internal linking
Links between sites of the same dot com are less valuable, in my view, than links between truly international versions using local domains. So a site which splits its dot com into many countries has an opportunity to reap some benefits from the many different domains it now controls—subject to the normal caveats such as having quality content and offering a good experience to the user.
6. Resistance to the shifting sands of algorithms
I can’t prove this one to you, but after more than a decade of experience I’m convinced that local domain sites tend to be more stable in results than dot coms which move up and down when search engine algorithms change.
Enchantment from the dot com sirens
Why do so many talented SEOs first conclude that dot coms are just as acceptable as local domains when they first start working in the international field? The first issue is that many look at the situation in the UK as a test case for what happens internationally. This is not a good idea as the UK is a very odd example indeed where US sites are often as acceptable to British folks as home-based UK ones. The balance between .co.uk and dot com in the UK is NOT typical of how it works in the wider world.
Second, the structure of a site’s geo-selector—the method by which countries and languages are chosen—plays a key role in sharing link values around the site. Dot coms have an advantage here,but only because using local domains shows up the poor structure of the geo-selector. With improvement, they will easily overtake the dot com.
The third reason is that SEOs just love research and data. So they head into the search engines and check some keywords and then assess how many dot coms or local domains show-up. I have seen this so many times. The problem with this approach is that you would have to check a huge number of keywords to get a sensible result, you’d have to check the correct language keywords and you’d have to work out how competitive the sector is. If it’s relatively uncompetitive—more dot coms will show up. And if you use the wrong keywords… well, that’s a story for another column.
FOR IMMEDIATE RELEASE:
SEO 5 Consulting is offering a Free Website Assessment for Small and Mid Size Businesses in North America
Canada, Toronto (November 17, 2009) – SEO 5 Consulting is focusing on SEO for small and mid size businesses in North America by offering a free website assessment tool that businesses can use to determine how to best enhance their online marketing strategies and to open up new revenue streams. SEO 5 Consulting, which has since its inception helped hundreds of businesses, has also rolled out its Advanced SEO package to address SEO for small and mid size businesses in North America.
According to SEO 5 Consulting, the user-friendly free website assessment is just what companies need to discover with minimal effort where their strengths and weaknesses are on the Internet marketing front. In order to get a free website assessment report, businesses need to go to SEO 5 Consulting’s website, click on the appropriate link and enter their contact information. They must also enter information such as their monthly budget, desired services (ranging from blogging to web analytics) and key in any questions they might have Once SEO 5 Consulting reviews the information provided via the free website assessment, it will then establish contact and suggest cost-effective SEO for small and mid size businesses in North America options.
In addition to promoting its free website assessment, SEO 5 Consulting is also promoting its advanced SEO package that includes on-site and off-site deliverables. The program, which provides SEO for small and mid size businesses in North America, is an ideal fit for companies that operate in niche sectors or that want to boost their profile in as short timeframe as possible. Advanced SEO enhances organic traffic and, in doing so, provides a customizable solution for companies of all sizes. Specific benefits that Advanced SEO affords clients include the following: website optimization, tracking, link building, and transparent reporting. This program, as well as others in SEO 5 Consulting’s portfolio, provides the best options for SEO for small and mid size businesses in North America.
SEO 5 Consulting’s free website assessment and advanced SEO package are just two of the services that companies can use to improve their online marketing strategies and to maximize their opportunities to stake out new revenue options. For more information about the company’s on SEO for small and mid size businesses in North America, visit www.SEO5Consulting.com.
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SEO browsers are designed to highlight features of a web page pertinent to the work of SEO. This way, it helps you browse sites the way an SEO should or possibly the way that Google would.
We have picked 3 popular browsers to evaluate, each of them having similar features.
Domaintools SEO browser
It gives us information concerning:
- Whois record (also NS server and IP server history)
- Site profile (SEO score, meta tags, Alt tags, relevancy score for the meta tags, word count and number of linked words, number of images and number of links as well as related sites)
- Alexa and Compete scores
- Search engine preview
- Registration details
- Server stats
- Similar domains
- IP
This tool gives a fair bit of information off the back of the Whois record. It is probably the best tool to use if you want to focus on server and registrar information. It is quite thin on the ground as far as pure SEO information is concerned though, but it does give you links through to other tools if you want to see a spider view for example of use the W3C validator. It does give you basic information such as meta tag stats, number of images and some stats on the body of text. One interesting offering is the “SEO Score” that it assigns to a site. The SEO Score does not use PageRank or any Off-page factors, but it does use On-domain links, Off-domain links, and No-Follow links. There is no actual formula for this score but they say:
“Our goal is to allow everyone to accomplish a 100% score. If no obvious html optimization methods exist and everything looks good we will be giving it a 100%. We will be picky about the obvious things like completing Title tags and h1 tags, webmasters should be using these. We are very hard on frames and lag of alt tags.”
The idea is to help people understand where they can improve in their site. If you have a score of 20% for example, it’s pretty clear that you’ve missed out some obvious opportunities to optimise your site. With a high score in the 90’s you can safely say that you’ve pretty much covered everything. Beyond that it’s hard to make much use of it because it doesn’t actually tell you where the missed opportunities are. They do say that the scoring algorithm is in beta, but the info on this is from prior to 2007 if you read it. Their plans for the future include this “We will fetch all pages on your site and calculate PageRank according to the Standford Whitepaper. Then display the results in a bulk layout and allow for downloading of the results.” I’m not really sure what has and has not been implemented but it is going to be hard to calculate PageRank seeing that the value depends on a damping factor that only Google really knows and that the PageRank scoring method has changed since it’s implementation some 14 years ago. I don’t really know how useful it would be anyhow.
Spiderview
- Spider view
- Meta data report
- Robots.txt
- Lists all internal links
- Status code
- Lists all external links
- Number of words
This one doesn’t give an overwhelming amount of information but it does have the advantage of actually crawling and listing all of the links in and out of your site. This is a nice touch and really helps web professionals in figuring out what a site looks like structurally speaking. Out of the 3 tools on show here, it offers the least amount of information about the site for SEO purposes. It is more a crawler tool rather than a complete SEO tool really. It would be nice to not have a long list of links but rather a better display of this information. Humans aren’t good at detecting patterns in long lists of data.
SEO Browser
It has both a basic and advanced mode, so this review is for the advanced mode. It gives information covering:
- Meta data (meta tags, alt tags)
- Text to page weight ratio
- Load time, page size
- Number of words
- Number of images
- Robots.txt
- JavaScript elements
- Frames
- Cookies
- Number of links external and internal
- IP
- Google analytics presence or something else
- Response code
- Spider view
Extra tools include the:
- w3c validity checker
- DNS info via intodns
- HTTP viewer
- Link checker
- Duplicate content check
- Quantcast clickstream reporting
- Source code view
This tool is pretty cool because everything is made available on one big page, which means that if you;re looking over a handful of sites, you can do it quickly without having to skip to another page or another tab or something. It has a lot of useful information on display and will help anyone to identify problems and things they could improve on in their site. It also have links out to a number of other very useful tools as well. Out of the 3 tools, it’s the one that covers the most important SEO statistics for me.
Conclusion
All 3 tools have very different strengths. Using only one of them would be a shame, because the other 2 have lots of offer as well. DomainsTools is perfect if you want server and Registrar info for example rather than a code perspective. SpiderView is excellent to use for it’s crawler and allows you to take a look at the site structure (albeit not in a very user friendly way) and SEOBrowser is the bees knees you want to quickly give a site an SEO health check. All of them could be improved, but then all of them are free so as they say “There is no silver spoon”.
Credits to: Marie-Claire Jenkins
Relevant and Strong Links makes a great impact in website Rankings! So its better to have good quality links for your website.
“Always Remember, an optimized site with good link popularity will always rank higher as compared to others”
Following are some very useful and handy tips for link building and link popularity campaign:
Tips
1. Try to get reciprocal links between your site and others in the same industry.
2. Incoming links should use your keyword phrase.
3. Link to others with higher Page Rank (Install Google Tool Bar to get PageRank information.)
4. Include your reciprocal page link from the main page of your Website.
5. Avoid using the link text such as “links”, “link exchange” use “Resources” instead.
6. Try to build link category that best match to your site content.
7. Do not provide more than 20 links per page, if needed try to split it into additional page.
8. Try to use brief text along with links describing the content of the outbound link page.
9. To find sites those related to your keywords and accept site submissions, visit your favorite search engine and search for:
“Add a link” + “your keyword(s)”
“Add a site” + “your keyword(s)”
“Add URL” + “your keyword(s)”
“Add an URL” + “your keyword(s)”
“Submit a link” + “your keyword(s)”
“Submit a site” + “your keyword(s)”
“Submit URL” + “your keyword(s)”
“Submit an URL” + “your keyword(s)”
“Suggest a link” + “your keyword(s)”
“Suggest a site” + “your keywords(s)”
“Suggest URL” + “your keyword(s)”
“Suggest an URL” + “your keyword(s)”
“Your Region” + “Add url”
“your keywords” + “directory”
“your keywords” + “directories”
keyword reciprocal
keyword exchange
keyword add site
keyword resources
keyword links
“your industry” +add url, directories, etc…
“related sites” + your keyword
“related urls” + your keyword
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Is SEO Ranking Really Dead? The Experts Have Their Say
At this year's PubCon in Las Vegas, SEO experts Bruce Clay, of Bruce Clay, Inc. and Matt Cutts of Google, had somewhat surprising things to say about the future of SEO ranking.
SEO Ranking Is Dead – Bruce Clay
In his Top Shelf Organic SEO session, Bruce Clay made eyes pop when he declared ” SEO ranking is dead.” Blogs went into overdrive, with writers either crying “Foul!” or “right on! I told you so!” According to Mr. Clay, SEO ranking will no longer be the thing it once was come the first six months of 2009. SEO ranking will no longer be the be all and end all of website optimization it has come to be. Clay announced that conversion rates, bounce rates, and overall performance of a site be taken into higher consideration than SEO ranking due to several changes in the way you'll be able to search the Web.
Web searching isn't what it used to be, either, according to Clay. With personalized search, intent based search, universal search and behavior based search all coming into play, each and every search conducted will have varying results. As an example of this, Clay cited a search of the word “Java” returning possible results from coffee to Web code to the Caribbean. He sees the future of SEO ranking as becoming irrelevant as all these other sources of searching come into play.
SEO Isn't Dead, Just Changing – Matt Cutts
Google engineer and SEO expert Matt Cutts was asked his reaction to Bruce Clay's statements, and he took a slightly different opinion. Mr. Cutts feels that SEO ranking isn't dead, but it may be in critical condition. SEO's need to think of themselves as marketers -focusing on conversion rates and content quality and not worrying about ranking. Google is changing and SEO will have to change with it.
Ranking will be determined more on conversion rates than traffic rates. What good is traffic if your site isn't producing its ROI? Google will be looking, too, at video embeds and how they can affect performance. Will sites with more videos get better ranking than text-content only sites? Will sites with better quality content get better rankings than sites with mediocre text? SEO providers will have much more to consider than just how many times that keyword or phrase appears.
The Future of SEO
While the gentlemen may have to just agree to disagree as to whether or not SEO ranking is dead, they both do have cautionary tales to tell. SEO ranking can no longer be a site's only goal. If your consumer isn't buying once he gets to your site, all the top rankings in the world won't help. It would seem that SEO providers need to focus less on where they rank, and more on how they market their goods and services. Bringing them in isn't as important as keeping them interested once they get there.
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Posted in Uncategorized with tags brute force seo on November 17, 2009 by normanparrish1963
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There are many ways to get indexed faster in google. I have found rss feeds get you indexed fatser. Just set up a blogger blog and post 3-4 articles there and use an anchor text text to linkback your main website. Similarly post those articles with a bit modification on wordpress.com blog and link then back to your blogger blog and also your main website. Now get the rss feed link of both the blogs and sumbit them here:
http://www.feedage.com
http://www.feedagg.com
http://www.rssmotron.com
http://www.plazo.com
http://www.syndic8.com
http://www.icerocket.com
http://www.igoogle.com
http://www.blogdigger.com
Secondly, write a short press release of about 300 words and link it back to your main website and submit to the follwowing websites:
http://www.prlog.org
http://www.pressbox.co.uk
http://www.pr-usa.net
http://www.ideamrketers.com
The above websites are free and will help your get indexed faster. Most probably within next 24 hours or sooner. Further more social bookmark all your blogs,main website,rss feeds and press releases and see the traffic surge on your website.
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With so much talk of search engines, many people in the SEO world lose sight of the ultimate goal of search engine optimisation. This is, of course, getting customers through your door and making your business money. Particularly if your site is for e-commerce, increased traffic is no use to your business if you can’t turn it into profit.
A lot of businesses get into trouble when approaching SEO companies because the focus is on traffic. It’s one of the classic black-hat scenarios. An innocent website can get taken for a ride because their SEO firm focused solely on traffic while trashing their perfectly good e-commerce platform. Organic SEO requires a holistic approach that many disreputable companies skimp on.
It is even more important for an e-commerce site to focus on its users than it is for the average website. Getting people to drop by is great, but if they immediately leave it’s ultimately wasted effort.
If your site operates e-commerce, you are likely to take a slightly different approach to search engine optimisation. Many existing sites that are taken to SEO firms have little usable content. An e-commerce site has a lot of content, most of which must remain in some form in order for the business to continue to operate. The most common form of SEO client has a static site. Most e-commerce sites, however, are necessarily dynamic. An e-commerce site will experience different problems than the average site being optimised, but it will also have different advantages.
Some e-commerce sites have difficulty with SEO because it involves change. Lots of e-commerce sites get bogged down with content that is structured within a virtual labyrinth. An SEO consultant’s task in this case will be to make the navigation more crawlable without causing too much upheaval for regular site users. This can be slightly more traumatic to the site’s owners, as they worry about how users will perceive the changes.
Another area of concern to e-commerce owners when it comes to SEO is the difference between SEO and pay-per-click. Retail has long been involved in advertising for business, and on the net it’s no different. The organic nature of search engine optimisation means that it is a process that takes time. This is in sharp contrast to the results of PPC, and can be another worry for e-commerce site owners.
Optimisation for e-commerce is a delicate balance between conversions and traffic. A good SEO firm will make sure your site is just as friendly to users as it is to search engines. Sometimes the two are the same, and you can talk to us at SEO Consult about SEO and user-friendliness. Keeping your navigation clear makes it more crawlable by the search engine spiders and easier for your users. Optimising your text content and labeling your images clearly enables both search engines and humans to understand your product better.
When thinking about optimisation for your e-commerce site, finding the right company is important. Researching the experience of companies out there can help you find someone to fit your individual business. Don’t be afraid to ask questions.
Tags: ecommerce Optimisation, ecommerce SEO
Depending on the size, focus and degree of optimization for your website, finding your respective pages tipping point can provide tremendous insight into how to proceed with a campaign.
Consider it a mechanism of weighting in the algorithm involving numerous metrics and values; but for all intensive purposes we refer to it as the keyword tipping point; and when used collectively, it can be devastating to your competitors.
This tipping point is a moving target and vacillates based on the number of websites targeting the keyword, their degree of optimization, on page strength and volume of content on the topic.
Sites with thousands of pages can rank easier for an aggregate term due to the relevance model of citation being a prevalent ranking factor. You can rank as a result of on page internal linking and page strength, off page links or a combination of the two.
Authority sites have the ability to catapult rankings in the search engine result pages despite the fact if the website features related content or not. Consider them “pent up” and at any opportunity that suppressed ranking potential springs into action with just a good title and a few mentions on a page.
When attempting to wrap your head around the authority site mode, consider this “pent up energy” as a non-keyword specific transient ranking factor “like a credit” than can be applied at any time through any keyword from any page.
Each page that ranks for a specific intention / keyword can acquire its own citation and / or legitimate page rank to contribute back to the website as a whole (think Wikipedia here). Page rank has the tendency to flows upwards, so over time the entire site benefits as each page gains more buoyancy.
If the page happens to acquire links, it’s even better for SERP longevity. After that, the grandfather effect of SEO kicks in (pages or websites that have marinated for years) and are the proverbial 800 lbs Gorilla in an industry.
This is why it is particularly important to understand where the lever of relevance resides, when you have to overcome an adversary such as this for a competitive keyword.
In addition, the keyword’s tipping point is also affected by how many unique pages search engines have dedicated (crawled, indexed and ranked) for the keyword in their database. Just like finding a key to an unseen lock, once you have crossed the line to quantify relevance for a keyword, your site should appear in the top 1000 results.
From there you are in the index; however you must distinguish your page from your competitors if you ever want it that page to be considered for a higher position in the hierarchy and respective SERPs (search engine results page) and creep up from the entry point to a top 10 position.
The key is to this strategy is (a) using pages collectively to tackle competitive keywords (b) cultivating keywords collectively and (c) feeding them with enough deep links and internal links to become buoyant. This sounds easy enough, but you have to scale the amount of resources you have to ultimately provide a website with enough content, links and relevance to breathe.
Consider it like this, when you go to a game such as a professional football, baseball or basketball game, you can sit in the cheap seats, or you can sit in the skybox; (SEO is very much like this). Considering as the analogy goes, it’s the very same game, depending on your perspective and the circumstances ROI is different for everyone and price is only an issue compared to the results it can produce.
Some companies spend more money in a day to compete more than others spend in a year. The bottom line is, you have to know when degree of engagement you can dedicate, the budget you can allocate to crossing each keywords tipping point, and how much of the market you can tackle (based on resources and return on investment).
If you are targeting local keywords, then 25-30 links per *preferred landing page should be enough to distinguish your website from competitors (who are more than likely riding on rankings from just their home page).
If you are targeting national keywords and / or market segments, then that tipping point may by more like 300 links to a main landing page and no less than 25-30 links for the supporting pages (which could be hundreds needed to push the results to the top).
The secret sauce to SEO is in the deep links and created laser-like pages to rank for 3-5 keywords each and “not trying to blend pages to make a catch all”. The more refined the focus of a page, the more chance it has to make an impact and fend for itself in the search engine result pages.
If you can create dozens or hundreds of pages like this, the aggregate ranking factor “flips the switch” transforming your website from a rag tag nebulous array of content to a theme dense ranking juggernaut, capable of targeting markets, not just keywords.
But first, you have to (a) identify (b) assess and (c) equip each page with enough link flow, on page internal links and off page deep links to give it the ability to (1) punch a hole in the SERPs for relevance and (2) defend itself until the holistic ranking factor of the website kicks in.
Tips to find the tipping point:
Use this Google Search Operator in a Google search box:
Site:domain.com keyword
Now do the same for the top 3 competitors that rank for the keyword, this will give you an idea of how many pages they have dedicated to the keyword in question. If they have 500 instances of the keyword on relevant pages and you have 10, then you clearly need more content to compete.
You can also use:
Allintext:keyword
Allintitle:keyword or
Allinanchor:keyword
And compare the respective differences between your website and / or page and your competitors to mine the gap and determine the discrepancy therein. Our SEO Ultimate WordPress SEO Plugin can help you with this type of analysis with its new competitor researcher module.
The last piece of the puzzle is to observe if a generic page is ranking or a “keyword specific page” is ranking for the keyword in question.
A real competitor understands the value of message matching and giving the searcher what they want, hence, those competitors who have taken the time to “develop each page” and cultivate a page to rank vs. just their generic catch-all home page is the one you will want to assess for the next metric which is…
How many deep links are supporting their landing pages?
If you can use simple search operators to see what the average number of deep links are, where they rank for allintitle, allintext and allinanchor and then apply those same key performance indicators to your own websites metrics, you can then fill in the blanks through tactfully crossing the gap by mining the SEO tipping point.
Here’s an Example:
Competitor 1 has 100 pages of content dedicated to “keyword X” and each page is indexed, relevant and passing link weight via internal links to “Champion Page Y” the proverbial check out page; and the check out page has 85 deep links to it, then that page will dominate the SERPs (search engine results page) depending on the competition.
If you see a high average across all of the metrics, then you know which ones your site lacks such as (a) not enough content (b) not enough instances in the title (c) not enough links collectively to the aggregate / supporting pages or the preferred landing page, etc.
The notion is, find and exceed the tipping point on a page by page and keyword by keyword basis to make the most impact with your own websites semantic ecosystem and topical theme.
Welcome to the SEO Design Solutions Blog. Feel free to read our SEO Tips, or subscribe to our RSS feed to receive daily updates. Or if you're searching for SEO services, then request search engine optimization pricing.
Using SEO to Target Markets Not Just Keywords
Affiliate Marketing Blog by Shawn Collins
Affiliate marketing news and opinion from Shawn Collins, an affiliate marketer since 1997, co-founder of Affiliate Summit and author of Successful Affiliate Marketing for Merchants.
SEO Is A Slow and Steady Process
Writing by Nick Stamoulis on Monday, November 16, 2009 Leave a comment
There are no quick fixes when it come to search engine optimization. Let’s get that straight right now. You have to have some patience.
This is perhaps the single most important thing to remember about SEO. It’s also one of the things that gets so many marketing, webmasters and business people hung up about our industry. In our fast-paced “want it now” society there is a tendency to expect instant results from everything – even SEO efforts.
The fact of the matter, however, is there are no quick fixes. SEO is a slow, steady process. No website rises to No. 1 rankings overnight. There are several reasons for this:
One reason it takes a while to secure respectable search engine rankings is because of the age factor. The search engines favor older and trusted websites. Fair or not, they do. But it makes sense why they do. It’s a lot like paying your dues. In order to prove that you have credibility and authority in your niche you have to pass a few hurdles. This mimics real life where people seldom start at the top; you start at the bottom and work your way up. So too do you start at the bottom and work your way up in search engine rankings.
Another reason it takes a while to rise in rankings is because of algorithmic preferences the search engines have for certain elements important to SEO. Links, for instance. It takes a while to build up a good relevant link portfolio. It doesn’t happen overnight. You have to spend the time to find the right links, the right mix of links, and the right quantity/quality combination of links.
Then there’s the content. One page of content will seldom push your site up in rankings. But if you keep building on your content and update your website with fresh original content periodically, that will help you. Still, throwing up ten pages of content in ten days is a start, not a reputation. Build up your content over time and you increase your chances of having those desired rankings.
SEO is a slow, steady process. It’s not an overnight success story. Do yourself a favor and don’t treat it as such.
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Category: SEO
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- SEO Is A Slow and Steady Process
- Now is the Right Time to Ramp Up Your SEO
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One of the most common ways of delivering targeted traffic to any website is by employing search engine optimization (SEO) tactics and techniques. Being able to generate targeted (or pre-qualified) traffic to a website by enhancing its effectiveness has the potential to bring unlimited earnings to the internet marketer and website publisher. Search engine optimization, however, can be a rather expensive proposition as it entails a good sum of financial expense, especially if you are not familiar with how things are carried out and done effectively, while keeping expenses to the minimum.
Nonetheless, there are quite a few affordable and effective SEO tactics and techniques that you can put to good use without driving yourself bankrupt and still achieve the same results as if it were done by a professional SEO consultant.
1. Establishing Reciprocal Links
One of the best methods of optimization is to establish reciprocal links or linking to and from other websites based on mutual agreement. Of course, the website you establish reciprocal links with must be in the same business genre but not a competitor. Some website publishers who are also looking for SEO optimization agree to reciprocal agreements or exchanging links with others publishers makes it one of the most cost effective SEO optimization technique since it's almost always free. All you have to do is get in touch with the publisher of the website to setup a reciprocal link agreement between the two. You have to be careful in choosing the types of websites you establish links with, make sure that it is also in the same scope of business you are in. You will be surprised as your search engine ranking increases with this method of website optimization.
2. Write Your Own or Acquire Articles that Are Key Word Optimized
Write or outsource keyword-optimized articles that have useful information related to your online business and publish them. This is guaranteed way to optimize the visibility of your business in the world wide web! Make sure that the articles you publish on your site are informative, relevant and well-written. It's useless of they are just joined keyword phrases or keywords that don't make sense. Make this a regular feature of your website so that visitors always come back for more!
3. Register a Catchy Domain Name
Make sure that the domain name you register and do business as is as catchy and easy to remember as can be! Let your creativity run wild! Catchy domain names make for good business practice.
4. Make Your Site Navigation User-Friendly
Make sure that your website is organized logically and is easy to navigate. The operative phrase is user-friendly. Make your site as user-friendly as possible in order to improve the traffic flow of visitors to your web page.
Always stay on top of latest search engine optimization developments by regularly browsing the net and subscribing to tech bulletins. Using free, low-cost search engine optimization tactics ultimately benefits your e-commerce business and allows you to compete against established leaders of the world wide web's global market.
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Posted in Uncategorized with tags brute force seo on November 16, 2009 by normanparrish1963
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Posted in Uncategorized with tags brute force seo on November 16, 2009 by normanparrish1963
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Bases del posicionamiento SEO en mapas de Google Local
Si nos fijamos en los resultados de los rankings locales cuando realizamos alguna búsqueda en Google, en muchos casos encontraremos empresas cuyas páginas web no están optimizadas o incluso están desarrolladas totalmente en Flash.
Y es que los factores básicos para aparecer bien p …
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- Motorola Two Way Radios – UK's leading radio hire operation.
- Beds – Beds on Legs, online bed retailers.
- Vehicle tracking system – Fleet management from Foretrack.
- Promotional Pens – The Printed Pen Site.
- Promotional bags – Bags and other items for conferences.
- Lead generation services – Prospect Ally telemarketing.
- Promotional Gifts – Business Gifts Online.
- Home Security Systems – Eye Spy Security. Holiday home security.
- Wholesale Sushi – The Sushi Chef – London based Sushi wholesaler.
- Promotional Services – Plastic manufacturers based in south London.
- EyeforTravel – Travel distribution news, events and analysis.
- TravelMole – Online travel news and discussion.
- Travel Weekly – UK Travel Industry's leading weekly newspaper.
- E-Tid – Online travel news service.
- Italian Holidays Blog – A blog about the Tuscany region.
- Better Villas – Holiday Villas to Rent – A site with a range of villas.
- Discount Travel – A discount travel directory.
- Tenerife Information – A guide to Tenerife including hotels and accommodation, things to do and bars and restaurants.
- Tenerife Property – Home Tenerife have a wide selection of properties for sale in Tenerife, including apartments, villas, town houses and commercial premises.
- Holiday Villas in Tenerife – Luxury villas and apartments for holiday rental in Golf Del Sur, Amarilla, Palm Mar, Los Cristianos and Las Americas.
- Property in Tenerife – An extensive database of Tenerife property including new developments and investment opportunities.
- Ashford Beer Festival – Real ale and music festival.
- UK Branding Blog – Comment on developments in the branding and marketing business.
- Shares, loans, investments – Comment on financial news.
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Website Submitters
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Keyword-Based SEO Tools
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Social Bookmarking SEO Tools
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Code Validators
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Domain/URL SEO Tools
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<a href="http://www.easyseoscripts.com/ultimate/shortener-seo-script.htm” target=”_blank”>URL Shortener
<a href="http://www.easyseoscripts.com/ultimate/url_redirect_checker-seo-script.htm” target=”_blank”>URL Redirect Checker
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E-mail SEO Tools
<a href="http://www.easyseoscripts.com/ultimate/free-email-address-checker-seo-script.htm” target=”_blank”>Free E-Mail Address Checker
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Miscellaneous SEO Tools
<a href="http://www.easyseoscripts.com/ultimate/status-seo-script.htm” target=”_blank”>Website Status Checker
<a href="http://www.easyseoscripts.com/ultimate/calculator-seo-script.htm” target=”_blank”>Online Calculator
<a href="http://www.easyseoscripts.com/ultimate/browser-seo-script.htm” target=”_blank”>Browser Details
<a href="http://www.easyseoscripts.com/ultimate/countdown-seo-script.htm” target=”_blank”>Countdown Generator
<a href="http://www.easyseoscripts.com/ultimate/hitcounter-seo-script.htm” target=”_blank”>Javascript Hit Counter
<a href="http://www.easyseoscripts.com/ultimate/listcleaner-seo-script.htm” target=”_blank”>List Cleaner
<a href="http://www.easyseoscripts.com/ultimate/timeconverter-seo-script.htm” target=”_blank”>Unix Time Converter
<a href="http://www.easyseoscripts.com/ultimate/googlebannedchecker-seo-script.htm” target=”_blank”>Google Banned Checker
<a href="http://www.easyseoscripts.com/ultimate/favorite-button-creator-seo-script.htm” target=”_blank”>Favorite Button Creator
And most importantly – THANKS FOR LOOKING!
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So, what's going on?
Digital Spy appears to be winnng as it's using the same URL (http://www.digitalspy.co.uk/celebrity/) as it did last year for I'm a Celebrity 2008, and hence has the benefit of existing external links. This seems to trump all the other factors.
The Metro result is a well-optimised news story, so no surprise there. Free Online Betting is also a well optimised result – although it's a bit poor of google to rank so highly a page that is designed purely to attract traffic in the hope they will click its affiliate links.
And where is ITV going wrong?
ITV's page for I'm a Celebrity 2009 is on a different URL to last year's: http://celebrity.itv.com/2008/ so it's not benefitting directly from the links to that page. On top of that, it's not using 2009 as anchor text in its on-site links. And it's neglected to use the word 2009 anywhere on its page (duh) about I'm a Celebrity 2009.
There is still a lot people don’t understand about SEO. Most of them expect overnight revenue, overnight search engine placements and all magic answers to their expectations. Then we have the online debates, where some say SEO is ethical, others dispute it as a way to manipulate the search engines in the detriment of the competition.
You can find many definitions of “SEO” online, but none of them satisfies the real need of information that puzzles the minds of the Webtrepreneurs. Let me give you my own definition.
When you take a book in your hands, what you hold is the result of the hard work of many: the author, the editor, the proofreader, the typographer, the cover designer, the illustrator…
When you read, you don’t focus on the author, you focus on the story. But the author is there, of course. Sometimes there is a short biography, especially when we deal with a classic, but most of times the book is all about the story and the way the story flows.
The way the story flows… now that’s an interesting aspect. The author is the main actor in this. Because it is his/her story. But the editor takes care that this story doesn’t lose itself in irrelevant rambles, avoids redundancy and it meets the requirements of the public.
Because the editor knows what the readers really want and the editor will make suggestions that prepare the book for the bookshelves of the libraries and will lead the book to market domination. This is how a bestseller is born.
Then the book has a title and it is structured in chapters. Sometimes they have their own titles, sometimes they don’t. But the structure is there.
The book has a table of contents too, to help you find faster what you are interested in.
The book has an index of terms if it is a specialty book. Near each term the editors will list the number of the page on which you can find more information related to that term.
The book will have a glossary of terms too, if its purpose is didactic.
When you read it you will notice correct grammar, proper spelling and punctuation. A proofreader took care of that.
You will also see that the layout of the pages is consistent throughout the book. The typographer did his job. Unless the book is an atlas or needs emphasis with pictures and graphics, unless the book is a kids’ book, there will not be many graphics. Images will not distract from the content. Nothing will break the rhythm.
The cover will have a nice, appealing design. The title will be there too, as well as the name of the author. There will always be a copyright notice somewhere on the first pages.
So how does all of the above relate with SEO?
Simple: SEOs are the editors.
SEO is editing a site, optimizing it, preparing it for the market.
The Internet is a huge library and the search engines are the bookshelves. You go there, look for your virtual book, and pick by title.
But first you have a term in mind, a “keyword”. Something you want more information about and you type it in the search query box.
The search engines will deliver, in a matter of seconds, thousands of pages that offer information related to that term. You will pick some of them, one by one. Usually you will pick the ones that answer to your question from the first glance. Because you know that a title that says “Luxury Villas in Madrid” will lead you to information about Luxury villas in Madrid and not about fish. You will pick that one over a title that says “Where to live in Madrid” because you want specific information about the residence of your dreams and not some random information on life style. But you will probably pay attention to the site with general information too, if you are a foreigner who wants to relocate in Madrid. And if none of the two sites answers your questions, you will go on surfing, searching, picking up other titles from the Internet’s bookshelves.
In real life when the content of a book doesn’t satisfy your need of knowledge, you look for another book, and another, and another. You go at the library and search. You ask the librarian and she will do the search for you. No matter how you look at it: you’ll search.
Online… you do the same thing: when one website doesn’t offer all the answers you look for another.
Now you understand why, as a website owner, it is in your best interest to optimize your site. Learn how to do it yourself, or hire an SEO.
A standard misconception is that SEO prepares a site to rank high for the keywords that have the most relevance. Yes, this is one of the reasons to do SEO. One of the less important reasons. SEO is not about search engine rankings, but about creating a better website for the users. SEO will not force a visitor to buy a product from you, it will not make a visitor click on the ads that bring you the most revenue. SEO should not be an attempt to rank in the search engines for Web pages that bring no real value for the users. Many people have a hard time accepting that their websites lack value. But one thing should be clear from the start: without value there is no point in doing SEO.
Let me cut to the quick. In the UK we have now officially entered the longest recession in recorded history.
Businesses are going bust at an alarming rate and every savvy business owner wants to maximise their search engine optimisation marketing and their advertising pay per click spend.
Many have approached me for my SEO opinion on how to integrate pay per click marketing and new seo into an effective business marketing campaign.
The most recent request came from a business director who was frustrated at paying for both search engine optimisation marketing and a separate advertising pay per click sales campaign.
He expressed his frustration at paying an SEO consultant and a separate pay per click online company.
His initial frustration stemmed from the fact he believed only fifty percent of his advertising and marketing spend was producing results, but he could not identify which 50%.
Many years ago this frustration was documented as a famous quotation from Henry Ford the founder owner of the Ford Motor Company. He stated, “I know 50% of my marketing works, I just don’t know which 50% it is.”
Back to the present and our business director. He was equally frustrated that despite paying tens of thousands of pounds over a period of time for a pay per click online service. His pay per click marketing specialists had been unable to identify the magical pay per click formula.
It’s worth mentioning right off the bat, that there is no such concept as a magic pay per click formula.
If there was,then every business owner serviced by SEO consultants and every search engine optimisation marketing and advertising pay per click business marketing campaign would be a super success. And yet they are not.
There are way too many external factors which dictate the success or failure of any pay per click campaign or new SEO marketing campaign.
Search engines are by definition organic businesses, and as such they move the goal posts on a frequent basis.
I admit to being just as frustrated as every other search engine optimisation marketing company when search engines like Google change their algorithms and spin business owners off hot on the heels of a new seo business marketing campaign.
Despite some pay per click online specialists stating the internet has peaked, they are wrong.I listened to a well respected SEO consultant advising an audience that the internet has nowhere near peaked, and that the very best is still yet to come.
We are only in internet infancy, and as such very few business owners are harnessing the power of online sales and marketing strategies to promote their business and increase their sales.
One of the main reasons why many business owners are failing to embrace search engine optimisation marketing and advertising pay per click,is because they don’t understand how to integrate these powerful sales strategies into a dynamic online business marketing campaign.
Many openly admit to being baffled by the internet and the techno babble utilised by SEO and pay per click marketing specialists.
When in reality producing the pay per click formula for a pay per click campaign is a relatively simple exercise, which can be tracked every step of the way by utilising available online analytics.
One of the greatest issues I face, is that many specialists from search engine optimisation marketing and advertising pay per click companies separate these two business sectors.
Generally because they, or their company specialise in one or the other, and not both of these business sectors.
Make no mistake, these two business sectors are as different as chalk and cheese. I have lost count of the number of times I have witnessed a pay per click specialist try to grab extra revenue from a business owner by offering their expertise in natural or organic search engine optimisation skills, only to fail miserably.
It’s a two way track, as I’ve also witnessed SEO specialists fail miserably at producing and managing pay per click campaigns.
At the risk of sounding hypocritical, there are a few specialists who are able to produce proven success stories by combining both search engine optimisation marketing and advertising pay per click into one short to long term business marketing campaign.
The problem is these specialists as so far and few between, that they command top rates of pay, and are usually snapped up by some of the major corporate SEO companies.
Given I’ve already mentioned the internet is an organic concept, this means that nothing is written in stone.
So I guess the best way to explain the title of this article; SEO Search Engine Optimisation Marketing Versus Advertising Pay Per Click is to highlight a question sent in to me recently by the business director mentioned earlier in this article.
Of course I’ll also include our answers.
For the attention of the SEO consultant.
Question: “Many companies offer online services to business owners to achieve a good position in Google search engine optimisation marketing listing. But they charge a fortune, and usually want to tie you into a 1 to 3 year contract for natural SEO services. I would have thought that the easiest, most reliable and cheapest way, was Adwords. I should be wrong. Could you tell me why?”
Answer: Google Adwords may be an easy option. However in my experience of assisting high income generation e-commerce web site owners, it is far from reliable or cheap.
I suggest you conduct some online research before diving into a pay per click campaign as your sole online marketing campaign, because as well as many positives, there are definite downsides to paying for a Pay Per Click Adwords online marketing campaign. i.e.
1: Your pay per click campaign adverts only appear for the length of time your budget allocates.
2: Your pay per click marketing listings may only appear during specific time frames of the day depending on your budget.
3: You are in fierce competition for the highest place advertising pay per click listing.
4: Your Adwords PPC campaigns have no further battery life other than when they appear, until your budget runs out.
5: This means there is no medium to long term residual value in a pay per click marketing PPC campaign.
6: You can never get an exact or true analysis of your advertising pay per click PPC Adwords campaign because it is wide open to competitor fraud.
7: Online buyers are 4 to 6 times more likely to buy from a business or company who place on the left side of search engine pages like Google. This is the natural or organic search engine optimisation marketing listing which customers have more confidence in.
8: Any natural search engine optimisation marketing listing has ongoing residual benefits as this type of listing is not removed online when a budget expires.
9: Most new SEO specialists advise that a natural organic search engine optimisation marketing listing on Google & other search engines has a natural battery life of approximately 4 years.
10: Utilising the right online new SEO specialists and implementing new SEO can sometimes help you or your business achieve search engine domination of 1st page listings.
In my professional business opinion, one should not look to have SEO and PPC competing in any marketing campaign.
I find there is great business synergy to be gained from fusing both SEO and PPC into a long term combined online business marketing campaign.
I generally consider PPC to be the short to medium segment of my marketing campaign, and natural SEO as the medium to long term segment of the same business marketing campaign.
There are many new new SEO tactics which are just entering the online marketing sector like pay per results and natural search engine listing domination.
I have a search engine optimization question, and I couldn’t find it elsewhere. I know there are a number of pro SEOs who read my blog during some free time, and I am hoping someone can provide some feedback/advice for a site I am currently developing.
I am building a search based directory right now, and people can search for providers by city/state or zip code, which will yield the results pages, some of which will hopefully be filled with my advertisers. Since the pages will only technically exist when people search for them, will they be indexed in Google? If I create a site map with text links to all US cities, states, will that be sufficient?
For example, say I am developing LocalPlumber.com, and the results page for Chicago would be found when someone searches, yielding this url: http://www.LocalPlumber.com/?s=Chicago%2C+IL. Would the search result be indexed in Google – and if not, how can I be sure to get it indexed in Google/Yahoo for the keywords?
Thanks if you can help!
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As you scout around for SEO services, you may wonder what sets one company’s SEO services apart from another’s. Companies which provide SEO services usually use different SEO philosophies, tools and methods for optimizing their clients’ websites. These different approaches are usually termed as “hats” SEO services usually come in three different hats:
Black Hat SEO Services
Black Hat SEO is known as SEO spamming. From the second term itself, you may have an idea of what this kind of SEO service offers. Black Hat SEO is centered on creating sites that are targeted at manipulating or tricking search engines for better site ranking. Black Hat SEO relies heavily on automation to come up with large numbers of substandard pages and pulls links from other sites which are actually irrelevant. Consequently, this SEO approach usually gets poor or irrelevant search engine result pages or SERP quality. What is advantageous with Black Hat SEO is that it can get your site on the top of search engine rankings in a matter of a short span of time. However, this is not a wise SEO services strategy in terms of web design perspective. Worse, once search engines find out that your site maligns their results; your site may and will run the risk of getting banned or crashing on view. So if you want to get on top of search engine listings in a matter of days and are willing to take the risk of flouting some site behavior guidelines, Black Hat SEO services should do the trick for you.
White Hat SEO Services
For every black, there is always a white. The same is true for SEO services. White Hat SEO services, on the other hand, relies on the advantages of putting in relevant and quality content as well as effective marketing strategies to place sites on top of search engine rankings. SEO services providers that offer White Hat SEO will focus mostly on your site contents. White Hat SEO providers will help you come up with contents that will attract people, and not search engines into your site. You should know that content is a very important factor in SEO building (if not the most important). With good content, White Hat SEO services will be able to get you more inbound links from other relevant websites. White Hat SEO is definitly considered to be the better SEO tool. It will not put your site in the risk for getting blacklisted and does not violate any search engine SEO guidelines. Most importantly, visitors who check your site will most likely be converted easily with your great content.
Grey Hat SEO Services
Grey Hat SEO is mid-way between the two tools above and is all about the balance between risk and reward. There are actually a wide number of SEO services solutions categorized under this. Some Grey Hat SEO services may tend to use more dubious strategies and take even bigger risks to produce fast and high search engine rankings. While many Gray Hat SEO services methods obey search engine guidelines, others might put you at risk. If you opt for SEO services using Grey Hat, be sure about what you are exactly subjecting your online site to.
Which hat should you choose?
According to major search engines such as Google, White Hat is good SEO; Black Hat is bad SEO, while Grey Hat is for the most part, dicey. Those using Black Hat SEO services might tell you that White Hat is too ineffective and Grey Hat may be safe but not as effective. Those who prefer Grey Hat may claim that White Hat SEO Services is only effective only when no Grey or Black Hats are involved. White Hat SEO services providers may tell you that Black Hat SEO users are cheaters and those providing Grey Hat are quitters.
Through all these varying opinions, know that it is still up to you to choose the right type of SEO services that you want. It is your objectives and goals that will determine which type of hat you should wear. From my point of view White Hat is better and more cost effective if you are serious about your business… and serious businesses exclude: gambling, adult, and pharmacy sites.
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The importance of Search Engine Optimization (SEO) is nothing new. Yet, it seems that more and more advertisers are realizing that the significance of SEO to their business has risen as they have essentially hit a ceiling with their SEM activities. As the SEMPO State of Search Engine Marketing 2008 report puts it: “Despite increasing ad spend and year-to-year growth in the value of search engine marketing, we are likely nearing a pricing plateau as advertisers near their maximum efficacy.”
A newly launched SEO platform called ‘Drive’ by Jerusalem-based RankAbove wants to assist large websites—ones that range from 1000 pages to as far as several million—to get the most out of their SEO juice. In many ways, RankAbove is the flipside of hotshot Kenshoo, which aims at the same target market but with an SEM solution.
Launched into beta, Drive provides a complete SEO management interface, handling everything from keyword research and on-page analysis, to link building and acquisition. The product begins by downloading and parsing the entire website on its servers, generating a complete analysis which is repeated upon site updates. Artificial intelligence and predictive modeling are used to determine how SEO changes will affect site pages—remember these can be in the millions—and keywords, which can reach up to the tens of thousands.
The site which is automatically divided into sections by Drive, can now be inspected for all SEO issues, with granularity reaching all the way down to single pages and individual page elements. Drive also analyzes competitor sites in order to determine the difficulty of ranking for each keyword. There is no limit on the amount of keywords and Drive will even perform automated tail keyword discovery. Testing the impact of new keywords and other SEO tweaks and fixes on the site takes minutes—an obvious plus compared to pushing it out to production and waiting for the ‘Google Dance’.
I’ve asked RankAbove to run an analysis on TechCrunch.com. Here are a few SEO basic issues it identified:
- TechCrunch rarely uses the <h1> tag. This affects proper keyword insertion in the page header tags that lets the search engines know the more relevant keywords for a particular page.
- Company Index pages all have the same title. Duplicate title issues prevent search engines from understanding which is the main page.
- Images could use better <alt> tagging. This impedes screenshots, pictures, and company logos to come up in image search results and will cause them to rank poorly for relevant searches.
Unlike most startups that begin their business from scratch, RankAbove been running an SEO consultancy business for several years. This has had multiple benefits: First, the team was able to gain product/market-fit insights from real customers. Second, the company is in a position where it can now leverage existing relationships with agencies and online retailers to establish design and beta customers, one of which is 1-800-Flowers. Finally, a major upside is that the SEO consultancy business has allowed RankAbove to self-fund development, placing it in a better negotiation position with investors. I’m told by CEO Mayer Reich, that the company is in negotiation with several investors to complete a Round A in the neighborhood of $1.5M.
I’ve been following RankAbove’s progress from the initial days of development and it’s one of the Israeli startups I’m most bullish about. Who knows, it might just be the next Kenshoo.
SEO Expert to Reveal 5 Simple do-It-Yourself Strategies to Get – PR.com
Optimize your website it s the fastest and cheapest way to dominate Google. But many business owners don t get good value from their SEO Expert, who often keeps hidden just how powerful some of the simplest Search Engine Marketing
SEO Ranking Expert Introduces SEO Services for Small Static & Huge – Newswiretoday.com
NewswireToday – /newswire/ – Noida, Uttar Pradesh, India, 11/12/2009 – SEO Ranking Expert is a professional search engine optimization company in India offering best in class search engine optimization services to its clients worldwide . SEO Ranking
New SEO Company, Clear Vision SEO, Providing Quality Solutions! – PRLog (free press release)
PRLog (Press Release) Nov 12, 2009 Clear Vision SEO is a well known SEO & Web Design firm that specializes in (SEO) Search Engine Optimization, Internet Marketing & Promotion, (PPC) Pay-Per-Click Management, Social Media Marketing, Corporate
Incredible and Affordable SEO MARKETING From an Experienced SEO FIRMS – PR Inside
At FastEasySuccess Marketing and at their site www.fasteasysuccess.com you can experience the most affordable and powerful seo marketing from this seo firm. They guarantee results and have you on top rankings in days, not weeks or months like most
What Is Wrong With The Web SEO And Search Gone Wild – Bloggernews.net
Read 18 times. I like the Internet, it is a wonderful reporitory of information, if you know where to look, it is also a huge vast black hole of useless data designed to make a quick buck. An entire industry has cropped up that is out to game
Campaigner’s Tips Help Small Businesses Coordinate SEO and Email – TMCnet
OTTAWA –(Business Wire)– Campaigner, a leading email marketing solutions provider, launched 101 Tips for Getting Started with Email Marketing this year to help small business owners implement and enhance successful email marketing campaigns. Sent
ChooseDirect’s In-House Search Engine Optimization (SEO) Department – YAHOO!
Unlike most Internet-based vendors, ChooseDirect realizes the value of Search Engine Optimization (SEO) and has an entire department devoted to this effort. The ChooseDirect SEO department has doubled the gross sales of the company and increased the
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Kansas City Chiefs, like the Oakland Raiders, are seeking progressfrom Mercury News. Somehow, “flex scheduling” doesn't quite do it justice. Rather, if it were possible, perhaps the NFL would consider simply ignoring the fact that one …
Travel records show the Republican candidate for New Jersey governor frequently exceeded federal spending guidelines on business travel while he was U.S. attorney. The records. …
CBS News legal analyst Andrew Cohen is a long-time critic of the Bush administration, enhanced interrogation techniques, military tribunals, Gitmo, and many aspects of the government's prosecution of the war on terror. …
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Posted in Uncategorized with tags brute force seo on November 16, 2009 by normanparrish1963
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Ranking Software That Offers Statistical Analysis For Superior Domain Names…100% Guaranteed!
Nemeas is extremely simple to use. Here is a screen shot of the software:
Put your list of domains and URLs in the input file (we’ll show you how to do this in videos you can watch on your PC).
Once you do that, you click the “Score” button. In milliseconds, all of your domains and URLs are scored and you are presented with a list of them along with their score to the right of each one.
Choose the highest scoring and you are well on your way to having 15% or higher rankings than if you ignore this letter and don’t use Nemeas.
Will a higher scoring URL always perform better than a lower scoring URL? No; of course not. This is just a statistical analysis of about 20% of the search engine ranking factors. You still need to get inbound links. You still need to have on page factors optimized. But this does give you an edge over the competition if all other factors are equal.
Guest Passes let you share your photos that aren't public. Anyone can see your public photos anytime, whether they're a Flickr member or not. But! If you want to share photos marked as friends, family or private, use a Guest Pass. If you're sharing photos from a set, you can create a Guest Pass that includes any of your photos marked as friends, family, or private. If you're sharing your entire photostream, you can create a Guest Pass that includes photos marked as friends or family (but not your private photos). Learn more about Guest Passes!
Just about every script these days say they are SEO friendly. I think wordpress may have the best reputation for SEO features, but I find wordpress overkill for a simple site. What script do you recommend, other than wordpress or other complex scripts, that is simple to use and SEO friendly.
Everyone is buzzing about social media marketing. You can’t turn your head without hearing about it at a conference. Marketing and PR professionals are either engaged today or thinking about how to engage tomorrow. Everyone is suddenly claiming expert status (by the way: you don’t need a social media expert, you just need a good marketer).
None of this is surprising. Social media doesn’t require knowledge of technology or staying on top of trends and technologies. Not in the same way SEO does. In comparison social media is easy to get right. You just need to know how to market to a connected society, have comprehension in sociology and learn the basics behind some pretty easy to use tools. Some patience helps too.
The truth, though, is social media is not new hasn’t really changed since I’ve been involved in message board and forum culture of the late 90’s/early 00’s. There are just more people. And we’re actually a bit nicer to each other. But it’s still just digital conversations. Tools change, but the way we interact digitally hasn’t – despite the glorification of certain platforms over others and the new found ability to be anti-social in public (or for some, more social) with the proliferation of mobile.
So here’s the truth: digital marketing hasn’t changed as much as some would have you believe. Search is still the number one source of traffic to my web properties by a pretty good margin (yours too, right?). Sure I’m getting lots of social traffic, but guess what – search still wins month over month, it’s far more consistent and it’s just better quality traffic.
And this brings us to the point: despite us early adopters shifting our habits and changing the way we use the web with the release of each new tool because we’re infinitely curious doesn’t mean everyone is like us. Search is still the core function of those seeking content or information.
If you’re engaged in things like content marketing you should become fluent in SEO before social media. Social media and SEO work together, but without having a search strategy locked down first, you’ll never fully benefit from the intersection. Neither happens in a vacuum.
Search engine optimization intertwines with social media and the engines will only continue to look at social signals more in the future as more users participate. Sites like Twitter won’t disrupt the web’s link graph, eventually it could make it even stronger. But your marketing, your media, your brand – by engaging social without comprehension of search means you’re yielding a higher conversion channel to competitors.
Social marketing efforts before SEO is putting the cart before the horse.
It’s shocking SEO isn’t yet a core comprehension of all marketers when you consider the power behind the ultimate pull marketing channel. Yet it’s not, because the truth is it’s work to stay on top of search trends, continuously learn new best practices and relentlessly market your site better than competitors. It’s also an environment where cash is not king, and many tenured marketers who only understand 1-to-many channels don’t know how to participate in that sort of arena.
Unsustainable traffic
Social marketing efforts behind a website that isn’t optimized will produce fleeting returns. You’ll hit peaks and valleys this way. The social web is fickle like that, and users navigating the river of real-time see today’s signal as tomorrow’s noise. Search on the other hand provides infinite life for your best content. Good content makes your website and the search engines equally more valuable, everyone wins.
No one looks at page 2
Social web users look at page one of our favorite social sites. We want what’s new, now. For many, page 2 of Digg, Reddit or even clicking “more” on Twitter might as well be page 50. If there’s some thought given to SEO behind your social participation your ideas can be extended beyond real-time and given infinite life by the engines. If not, when you fall onto “page 2,” you’ll live in archive purgatory.
Your campaigns can and will outrank you
If you engage in social media without having an SEO strategy behind it, it’s possible externalities are going to outrank your own content. I used to be surprised brands would let this happen, but I’ve seen it happen so often that I’m actually surprised when I see the opposite occur. It’s just so rare people put thought behind this stuff.
You’re leaving traffic on the table
Good social media participation earns links – the organic, editorial kind. The kind the engines want to reward you for. But without an SEO program in place, you won’t fully benefit from those links – which are invaluable. Most companies aren’t cognizant of the value of links they’re earning or how to make those links work for them, especially many engaged in social media. And they’re only succeeding in letting competitors crush them.
Quick conclusion…
Be weary of social media marketers who aren’t fluent in SEO – you’ll never benefit from the biggest opportunity the web has to offer. Search may not be as sexy as social, but it still matters more: it brings more traffic, higher conversions and is sustainable.
Thinking about this a bit further, this actually goes beyond social media marketing. I’ll just say it like it is: if you put any marketing or PR before SEO, you’re putting the cart before the horse. There is a nexus between these items, but you can’t uncover it until you are organizationally savvy about search.
image credit: zdjeciarnia via Shutterstock
So, what's going on?
Digital Spy appears to be winnng as it's using the same URL (http://www.digitalspy.co.uk/celebrity/) as it did last year for I'm a Celebrity 2008, and hence has the benefit of existing external links. This seems to trump all the other factors.
The Metro result is a well-optimised news story, so no surprise there. Free Online Betting is also a well optimised result – although it's a bit poor of google to rank so highly a page that is designed purely to attract traffic in the hope they will click its affiliate links.
And where is ITV going wrong?
ITV's page for I'm a Celebrity 2009 is on a different URL to last year's: http://celebrity.itv.com/2008/ so it's not benefitting directly from the links to that page. On top of that, it's not using 2009 as anchor text in its on-site links. And it's neglected to use the word 2009 anywhere on its page (duh) about I'm a Celebrity 2009.
I am now accepting websites to be reviewed on November 14 at 4:15pm during the Blogger Track. Submit your site for consideration by providing your URL in the comment section below.
Do you have a blog? Are you looking to increase your readership and overall internet presence? Do you want more people to go to your site and sign up for your newsletter, buy your product, or even just learn more about your marketing/personal branding message? Regardless of your exact intention, the information that will be supplied during this session will help your website succeed.
Whether you are looking to use your blog for monetary gain or just want to have a really awesome personal blog, these invaluable tips and tricks will help you bring your blog to the next level.
Are you:
- Frustrated that your traffic is decreasing (or just isn’t increasing)? I will discuss how to increase visibility with the search engines by looking at audience-submitted websites and showing real-life examples on how to “tweak” your site to become more search engine friendly.
- Unsure why your conversion rates are so low? I will discuss how to improve your website’s usability & call to action conversion rates using your sites as examples!
- Confused about how to analyze statistical data to improve SEO? I will discuss how to interpret and act on your already-tracked data to increase users, retention & overall traffic.
- Wondering which SEO tools and plugins to use? I will discuss the best ones using your submitted sites as examples.
I’ll be answering these questions and more.
I have a plethora of information to share and am excited to show you how to make your sites even better!
Submit your site in the comment section below to be reviewed at Wordcamp NYC 2009 by me. Though I will not be able to touch on all of the submitted sites I will be sure to relay common issues that I find.
When submitting please include your name, your site & your overall goal of the website (and/or company).
About Me: I have been involved in web development and internet marketing since late 1990s. I currently works at LexisNexis Martindale-Hubbell as a Senior Search Engine Optimization Specialist and at Wine King as the Director of Search Marketing. I also run Ninety Seven Media, where I helps small to mid-sized businesses increase their internet visibility via SEO & SEM. When I’m not busy working I spend my free time with my fiancée Sandy and dog Coby at my home in New Jersey.
Things SEO People Should Never Do
Writing by Nick Stamoulis on Saturday, November 14, 2009 Comments (4)
Over the last few years the search engine optimization industry has really taken the business community by storm. Some understand the process, some don’t have a clue and many are still left scratching their heads wondering what it really is and how it can help their business. The industry has become tougher and tougher over the years because there doesn’t seem to be any industry standards in place on how to get from point A to point B making the education process challenging. There are however some things that all search engine optimization people (yes, this includes all SEO experts, consultants, firms, agencies and wanna be SEOs) should never do. This list below may seem like common sense or business 101, but I felt it was time for me to write a post to the SEO industry folks who read this blog on a regular basis!
1. Beat an Effort into the Ground: Over the years we have found things that work and things that don’t work. The worst thing someone can do is to find that one little technique and beat it into the ground over and over. This is not marketing, just manipulation of search results. In today’s market place it takes a variety of efforts at the same time to bring an online marketing campaign together.
2. Focus on Just Rankings: Yes rankings are important but rankings alone don’t grow a business successfully. It is important to focus on marketing a business or website for the sake of growing the business and brand naturally. The goal of every website is to grow as a business should. There are many different ways to build a business online and rankings are just one ingredient. Potential customers and clients need to see you in multiple areas before they actually make that purchase.
3. Blowing Off Clients: You never want to blow off clients for any reason. If you anticipate a not so nice phone call it doesn’t matter. Communication in this industry is very important. Things change very quickly and easily in the internet marketing industry so if you are leaving your clients in the dark you could find yourself without clients very quickly.
4. Be Sneaky: SEO is not a secret sauce anymore. Many industry people have had a hard time revealing their efforts to clients leaving a certain mysterious undertone throughout the entire industry making things worse for everyone. It is not rocket science. Simply put it is quality proactive marketing that ultimately leads to your website being an authority figure in the search engines and as a result achieving high rankings in search results.
5. Give Guarantees: Any established search engine optimization expert will tell you that you cannot give guarantees of rankings in this industry. Things change sometimes over night and at the end of the day nobody has control over the search engines and how they behave except for the search engines themselves. Giving guarantees to people and not following through, which happens very often, only creates jaded businesses and business owners leaving a tainted image of the entire industry in the eyes of those clients.
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Category: SEO
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SEO is a dynamic approach in internet marketing that requires a significant amount of time to be updated with its current trends. Many online business firms would rather seek for experts who will do the task of optimizing their websites than take the complicated task themselves. However, the SEO experts that many often hire prove themselves less competent than they promote themselves to be. The trouble is many of these business firms already spent a considerable amount of money to avail of their web marketing services. They realize much later that they should have paid more attention when they selected the one who would do the job.
Here are the recommended steps to ensure that you hire a good and reliable SEO expert:
1. Do research. It will be helpful if you have some background about SEO. You can check on Google and other search engines to give you some information about the topic. This way you will know the kind of service that you need and so discussing with your potential candidate will not pose much difficulty. Learning the basics is essential before trying to obtain the professional help.
2. Utilize online networks for referrals. Looking into the networks of website owners would help you scout for the dependable SEO expert as they might offer some recommendations of who has given them an excellent web optimizing service. Try to consider the testimonials that you come across and determine if they are only for promotions or if they are really real. Trust your judgment.
3. Verify a SEO expert’s track record. Try to find out the extent of his competence. Ask for relevant background experience as well as sample projects or websites. Check if these websites are ranked at the top. See if his previous works are related to the tasks you want done. Most of all, make sure that the projects he claimed to make are truly his.
4. Set a discussion. To have someone work professionally for you means that you can bring up your concerns smoothly and orderly and that you can expect for an honest and open discussion. The manner by which the SEO expert engages with you in a conversation can be a good cue of how far he can help you. If he listens attentively and meticulously goes into the details then you just might have someone who can give you that personalized service.
Selecting an SEO expert needs ample time and attention. After all, it is the future of your business that is at stake here. You would not want to entrust your hopes and your investments to someone you hardly knew so why should you not give enough time so that you can select for the best candidate? Though no one can give you a perfect service but then at least through your active efforts, you’ll increase your chances of finding a good one!
Get more traffic to your website today! Visit http://bluelambda.com.sg to find out more about our SEO expert services from a Singapore professional SEO.
- Previous Entry: Internet Marketing and Seo, See EGATEgate-Referencement
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Online retail websites face a unique set of obstacles when it comes to improving sales through better search engine visibility. Repetitive product descriptions, a lack of content and frequent churn of products can all be hurdles to overcome. But with these specific tips for retail search engine optimization, online retailers can turn those challenges into opportunities and maximize their organic search traffic.
1. Add fresh content to the website. Many online retail websites focus on selling products rather than informing and providing value to customers, and hence severely lack content. It’s a good idea to include pages on a retail site that are purely content-based. Not only will informative, optimized content improve search rankings, it can help retailers sell more products by engaging customers.
Try these ideas for adding fresh content to an online retail site:
- Add customer success stories and case studies to the website.
- Create a blog to provide relevant industry news, tips and product offerings.
- Incorporate a resource section on the site with relevant white papers and other content.
2. Eliminate repetitive copy. Another issue online retailers face is that many of their products are significantly similar, with only slight variations. As such, product descriptions tend to use very similar copy. And if other retailers sell the same products, their descriptions are likely similar as well.
Avoid being penalized by the search engines for duplicate content by writing product descriptions that are as unique as possible. Highlight the most distinguishing characteristics of products to avoid duplicate copy. Lastly, ensure keyword phrases aren’t repeated too many times throughout descriptions. It’s an easy mistake considering target keywords are likely found in the name or description of most, if not every, product.
Not only will this technique contribute to improved search rankings, but user experience will be enhanced as well.
3. Draw traffic to static pages. For many online retailers, products are frequently added and removed from their website, some as often as every month or every week. Adding fresh content to a site provides SEO benefits, but removing it can quickly negate any advantages, as it takes time for search engines to index content.
To maneuver around this roadblock, draw traffic to more static pages, rather than revolving pages. For example, instead of focusing SEO on individual product pages, focus on product category pages.
4. Don’t forget to optimize PDF product catalogs. For many retailers, it’s a common practice to offer a product catalog in PDF format on their website. When devoting time to optimizing HTML pages on a website, it’s essential not to forget about the catalog or any other PDF files. Remember these key points when optimizing PDF files:
- Create text-based PDFs, rather than designing them in an image-based program, so that the search engines have text to read.
- Optimize as you would an HTML page, incorporating keywords in headlines, copy and meta descriptions, and including anchor text hyperlinks.
- Post a smaller sized PDF to avoid search engines – and customers – deserting the PDF before accessing its content.
- Remember to complete the document properties, particularly the title.
5. Optimize images for search engines. SEO doesn’t end with HTML pages and PDF files. Online retailers’ sites are full of images. Why not leverage those images to gain better search rankings? Including alt text and optimized captions can all contribute to improved rankings in the search engines. Plus, images found via the search engines have the potential to be shared and linked to across the web, also contributing to improved rankings.
Have you implemented creative SEO tips for ecommerce and online retail web sites? What tips would you add to this list?
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